Eateries add excessive ingredients to classic protein options for enticement
Implications - While protein sources continue to be a classic ingredient in fast food burgers and sandwiches, the onslaught of similar creations can make protein consumption mundane. Seeking diversity, consumers are turning to revamped protein recipes that feature exotic ingredients and customized enhancements to satiate a desire for both taste and visual allure. The excessive pairing of poultry with other indulgent elements reflects a shift in classic home-cooked goods toward more exotic, and less traditional sources of consumption.
