Category
Lifestyle
Serial Snacking
Trend cluster
Category
Embellished
Carnivore
Eateries add excessive ingredients to classic protein options for enticement.
2.0
Trend score
Trend
What is the Embellished Carnivore trend?
Embellished Carnivore: While protein sources continue to be a classic ingredient in fast food burgers and sandwiches, the onslaught of similar creations can make protein consumption mundane. Seeking diversity, consumers are turning to revamped protein recipes that feature exotic ingredients and customized enhancements to satiate a desire for both taste and visual allure. The excessive pairing of poultry with other indulgent elements reflects a shift in classic home-cooked goods toward more exotic, and less traditional sources of consumption.
Trend themes
Themes within the Embellished Carnivore trend
Three behaviours holding the trend together01
Exotic Ingredients and Customized Enhancements
Consumers are turning to revamped protein recipes that feature exotic ingredients and customized enhancements to satiate a desire for both taste and visual allure.
02
Nostalgic/Pop Culture Burgers
Food creators are capitalizing on nostalgic feelings by creating burgers that reference popular characters and celebrities.
03
Food Hybridization
The food industry is giving rise to new hybrids of burgers by combining traditional burgers with other foods like nachos and glazed donuts.
Industry implications
What the Embellished Carnivore trend means for industry
Where the trend changes the playbookFor
Food and Beverage
The food and beverage industry can innovate by developing exotic ingredients and customized enhancements that create unique flavours in protein recipes.
For
Entertainment
The entertainment industry can leverage nostalgic and pop culture references to create brand affinity among consumers.
For
Fast Food
The fast food industry can continue to disrupt the market by developing new hybridized burgers that incorporate unusual ingredients like donuts and nachos for a unique taste experience.
Trend signals
Trend signals for Embellished Carnivore
Trend score 2.0 out of 10, from popularity 28%, activity 25%, freshness 8%.
Popularity28%
Activity25%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Embellished Carnivore trend
7 featured examples from Feb 3 to May 24, 2014CategoryTech
Gamified Character Burgers
This Video Game-Themed Bacon Burger is Shaped Like a Koopa Troopa
The fast food industry can continue to innovate in terms of food design and marketing to appeal to younger demographics.
CategoryLifestyle
Alphabetical All-Encompassing Burgers
The Alphabetical Sandwich Provides Flavor from A to Z
Disruptive innovation opportunity: Developing unique culinary experiences, new burger concepts, and unconventional ingredient combinations to cater to evolving consumer tastes.
CategoryWorld
Asian Dessert Burgers
The Lotteria Chocolate Chicken Burger is the Ideal Valentine's Day Meal
Fast food restaurants and chains can leverage unusual menu items as a way to differentiate themselves from their competitors and attract customers looking for new experiences.
CategoryLifestyle
Glazed Donut Double Cheeseburgers
You Can Now Get a Krispy Kreme Burger With Multiple Patties
Potential for fast food chains to introduce outlandish menu items to drive customer curiosity and excitement.
CategoryLifestyle
Iconic Actress Burgers
The Melon Monroe Burger Celebrates Actress Marilyn Monroe
Disruption opportunity for food and beverage businesses to captivate customers with unique and flavorful creations that stand out in a competitive market.
CategoryLifestyle
Deep-Fried Cheese Patties
KFC India Released a Deep-Fried Paneer Patty
Fast food chains have the opportunity to expand their vegetarian menu options and cater to the growing demand for meat-free alternatives.
CategoryLifestyle
Nacho Burger Hybrids
Experience the Sensationably Mouth-Watering Doritos Breaded Burger
Restaurants and food manufacturers can experiment with creating and marketing nacho-inspired burger dishes.
