Seeking to eliminate excess shopping, consumers turn to beauty & cosmetic kits
Implications - Catering to young millennials keen on convenience, retailers are turning to things like monthly subscriptions to make beauty rituals and cosmetic routines more streamlined. Offering kits and delivery services that provide everything from fragrance to cosmetics, retailers are moving away from mere entertainment options to offer consumers products that aid in daily routines.
Trend Themes
1. Subscription-based Beauty Products - Consumer demand for convenience is increasing a trend in monthly subscriptions of beauty products.
2. Holistic and Organic Beauty Products - Subscription services are rising in popularity providing organic, fair trade, and non-toxic skincare products.
3. Vr-enabled Cosmetics Experience - Virtual Reality headsets are entering subscription-based beauty kits with the aim to offer young tech-savvy consumers experiential entertainment.
Industry Implications
1. Beauty and Cosmetics - There is a significant shift in the cosmetics industry as companies start offering monthly subscription boxes and customized kits.
2. Retail and E-commerce - Retailers are turning towards monthly subscription services, providing consumers the convenience of their beauty products without leaving their homes.
3. Technology and Entertainment - Virtual Reality headsets are offering consumers a unique and immersive beauty experience, elevating the entertainment aspect of consumer products.
