Category
Fashion
Scaled Restraint
Trend cluster
Category
Pre-Packaged
Beauty
Seeking to eliminate excess shopping, consumers turn to beauty & cosmetic kits.
4.0
Trend score
Trend
What is the Pre-Packaged Beauty trend?
Pre-Packaged Beauty: Catering to young millennials keen on convenience, retailers are turning to things like monthly subscriptions to make beauty rituals and cosmetic routines more streamlined. Offering kits and delivery services that provide everything from fragrance to cosmetics, retailers are moving away from mere entertainment options to offer consumers products that aid in daily routines.
Trend themes
Themes within the Pre-Packaged Beauty trend
Three behaviours holding the trend together01
Subscription-Based Beauty Products
Consumer demand for convenience is increasing a trend in monthly subscriptions of beauty products.
02
Holistic and Organic Beauty Products
Subscription services are rising in popularity providing organic, fair trade, and non-toxic skincare products.
03
VR-enabled Cosmetics Experience
Virtual Reality headsets are entering subscription-based beauty kits with the aim to offer young tech-savvy consumers experiential entertainment.
Industry implications
What the Pre-Packaged Beauty trend means for industry
Where the trend changes the playbookFor
Beauty and Cosmetics
There is a significant shift in the cosmetics industry as companies start offering monthly subscription boxes and customized kits.
For
Retail and E-Commerce
Retailers are turning towards monthly subscription services, providing consumers the convenience of their beauty products without leaving their homes.
For
Technology and Entertainment
Virtual Reality headsets are offering consumers a unique and immersive beauty experience, elevating the entertainment aspect of consumer products.
Trend signals
Trend signals for Pre-Packaged Beauty
Trend score 4.0 out of 10, from popularity 70%, activity 43%, freshness 8%.
Popularity70%
Activity43%
Freshness8%
Audience
30%Men
70%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Pre-Packaged Beauty trend
4 featured examples from Sep 15, 2015 to Sep 26, 2016CategoryTech
VR Beauty Subscriptions
These Birchbox VR Headsets Will Be Included in Birchbox Man Orders
The integration of VR headsets in Birchbox Man orders indicates the opportunity for disruptive innovation within the beauty subscription industry by introducing virtual reality as…
CategoryFashion
Korean Beauty Subscriptions
Memebox Offers Niche Cosmetic Kits for Varying Skin Concerns
The beauty and skincare industry has the potential to tap into the growing demand for specialized subscription services, offering curated products for specific skin concerns and p…
CategoryFashion
Subscription Box Beauty Lines
This Subscription Service is Launching Its Own Cosmetics Collection
The beauty industry is ripe for disruption as subscription services like Birchbox and others are offering innovative ways for customers to discover and purchase products.
CategoryFashion
Non-Toxic Beauty Subscriptions
Beauty Heroes Offers Organic and Holistic Skincare Products
Disruptive innovation opportunity: Integrate artificial intelligence and machine learning technologies into beauty subscription services to offer personalized product recommendati…
