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Pop-Uptailing

Retailers use temporary concepts to create fast brand awareness

Implications - As products come and go and business partnerships form and dissolve, forming a non-permanent real-life presence has become a logical, effective way to create awareness. Temporary methods that 'pop up' without notice attract costumers with the appeal of exclusivity, newness, and an enticing element of surprise.

SCORE 5.1

Popularity

Activity

Freshness

Megatrends

Patterns

6 Featured, 53 Examples: 2,453,902 Total Clicks

Date Range: Jun 09 - Dec 09

Trending: Hot

Consumer Insight Topics: Marketing Business Publicity Stunts Retail

Featured Examples

Gold-Plated Pop-Up Bars - Andreas Strauss Makes Mobile Food a Little More Luxe

SCORE 6.4

Warm 53,873 Clicks Pub: Jun 26, 09

Gold-Plated Pop-Up Bars

Andreas Strauss Makes Mobile Food a Little More Luxe

Yes, there is a such thing as shipping container architecture. Froebe exhibited its gold-plated shipping container bar from Linz, Austria as a glamorous center for cutting edge mobile food establishments.… [More]

Pop Culture Pop-Up Shops - DC Comics Pop-Up Shops at Bloomingdale's Celebrate Its 75th

SCORE 4.5

Average 38,416 Clicks Pub: Oct 12, 09

Pop Culture Pop-Up Shops

DC Comics Pop-Up Shops at Bloomingdale's Celebrate Its 75th

As part of a holiday collaboration and celebration of DC Comics’ 75th anniversary, Bloomingdale’s will be installing DC Comics pop-up shops in its denim departments. The DC Comics pop-up shops will include… [More]

Mobile Retail Displays - The Clothes Keep on Moving at the Permanent Vacation Pop-Up Store

SCORE 5.6

Warm 39,502 Clicks Pub: Oct 7, 09

Mobile Retail Displays

The Clothes Keep on Moving at the Permanent Vacation Pop-Up Store

Step into the Permanent Vacation pop-up store in Gothenburg, Sweden and you might think you’ve walked into an abandoned warehouse where someone just so happened to be drying their clothes—on several rotating… [More]

High Fashion Pyramids - Louis Vuitton Pop-Up Store Erects Speedy Bags as Art

SCORE 6

Warm 14,825 Clicks Pub: Jun 25, 09

High Fashion Pyramids

Louis Vuitton Pop-Up Store Erects Speedy Bags as Art

Louis Vuitton is known for their classic Speedy bag. With that in mind, when they created their most recent pop-up store at Selfridges in London, the bags became the center of attention on a large scale.… [More]

Pop-Up Art Bars - London's DoodleBar Lets You Draw on Everything, From Floor to Ceiling

SCORE 4.4

Average 25,610 Clicks Pub: Jun 13, 09

Pop-Up Art Bars

London's DoodleBar Lets You Draw on Everything, From Floor to Ceiling

If you love drawing, you’ll go crazy for the DoodleBar in Battersea, London. Better than colouring interactive kids menus, the DoodleBar actually encourages its patrons to color outside of the lines—and… [More]

Movie-Inspired Retail Displays - 'Where The Wild Things Are' Pop-Up Shop Welcomes You Into the Wild

SCORE 3.7

Mild 16,238 Clicks Pub: Sep 22, 09

Movie-Inspired Retail Displays

'Where The Wild Things Are' Pop-Up Shop Welcomes You Into the Wild

In anticipation of the premiere of the new ‘Where The Wild Things Are’ film, L.A. boutique Space 15 Twenty has set up a unique pop-up shop. Using sets and decorations inspired by the film, the retail setting… [More]