Category
Lifestyle
Assisted Choices
Trend cluster
Category
Playful
Activism
Interactive charity initiatives strike a stronger connection through engagement.
2.8
Trend score
Trend
What is the Playful Activism trend?
Playful Activism: With the amount of fraudulent companies and business ventures constantly attempting to gain consumer trust, individuals are often hesitant to invest their time or money into any prospective cause. Charitable events that promote engagement and playful interaction allow consumers to connect with these ventures on a more personal level, reflecting the need for more communal ways to connect with consumers.
Trend themes
Themes within the Playful Activism trend
Three behaviours holding the trend together01
Interactive Fundraising
Charitable events that promote engagement and playful interaction allow consumers to connect with these ventures on a more personal level, reflecting the need for more communal ways to connect with consumers.
02
Adventure Philanthropy
Adventure-based crowdfunding platform Climb for Change allows anyone to sign up for free to run their own campaign to fundraise for a charity climb, showcasing the potential for adventure philanthropy as a powerful movement.
03
Celebrity Charity Stunts
Celebrities such as Arnold Schwarzenegger using their fame to bring awareness to social causes and charities reflects a trend towards using celebrity status to drive charitable action.
Industry implications
What the Playful Activism trend means for industry
Where the trend changes the playbookFor
Fundraising
The interactive fundraising approach can be implemented in traditional fundraising efforts to help personalise and engage with potential donors.
For
Adventure Tourism
Adventure philanthropy is a subset of adventure tourism, which has the potential to be a valuable industry with the increased emphasis on unique and personalised experiences.
For
Celebrity Branding
The use of celebrity endorsements and charitable initiatives can lead to success in attaining brand awareness and customer loyalty, as well as building a positive brand image.
Trend signals
Trend signals for Playful Activism
Trend score 2.8 out of 10, from popularity 49%, activity 26%, freshness 8%.
Popularity49%
Activity26%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Playful Activism trend
8 featured examples from Feb 1, 2013 to Mar 4, 2015CategorySocial Good
Porky Charity Races
Bacon Chase by Red Frog Events Benefits St. Jude Children's Research Hospital
Event planning companies can explore new opportunities in organizing specialized charity races, like the Bacon Chase, to attract specific demographics.
CategoryArt & Design
Charitable Feel-Good Lights
New 'Light for a Cause' Charity Will Have You Glowing Inside and Out
Disruptive innovation opportunity: Integrating charitable initiatives into the design and manufacturing of home décor products.
CategorySocial Good
Charitable Bonding Activities
This Charity Bike Build Encourages Team Bonding
Disruptive innovation opportunity: Create new team building activities that go beyond just traditional exercises, incorporating elements of charitable giving and community involve…
CategoryBusiness
Adventure Philanthropy Platforms
'Climb For Change' Lets You Crowdfund Your Excursion
Disruptive innovation opportunity in developing online platforms that facilitate fundraising for charity climbs and outdoor adventures.
CategoryLifestyle
Charitable Beer Fundraisers
This Craft Beer Event Raised Money for Not-for-Profit Autism Speaks
Disruptive innovation opportunity: Craft breweries can collaborate with non-profit organizations to create special beer releases, with a portion of sales going towards a charitabl…
CategoryArt & Design
Food Donation Thrill Rides
This Clever Tin Can Roller Coaster was Made for Charity
Opportunities for non-profits to leverage creative initiatives to further their charitable causes
CategoryPop Culture
Geeky Sci-Fi Relay Races
The Course of the Force is a Cross-Country Relay Race with a Geeky Slant
Innovative event planning companies can capitalize on the demand for unique and geeky-themed relay races to create memorable experiences for participants and spectators.
CategoryUnique
Charitable Celebrity Gym Pranks
This Arnold Schwarzenegger Prank Tricks Gym-Goers for a Good Cause
Non-profit organizations can leverage the popularity of celebrities to increase donations and raise awareness for their cause.
