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SAMPLE CONSUMER INSIGHTS - Subscribe to access 9,418 more

Playful Activism

Interactive charity initiatives strike a stronger connection through engagement

Implications - With the amount of fraudulent companies and business ventures constantly attempting to gain consumer trust, individuals are often hesitant to invest their time or money into any prospective cause. Charitable events that promote engagement and playful interaction allow consumers to connect with these ventures on a more personal level, reflecting the need for more communal ways to connect with consumers.
2.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
8 Featured, 70 Examples:
359,237 Total Clicks
Date Range:
Feb 13 — Mar 15
Trending:
Mild
Consumer Insight Topics:

Featured Examples

Porky Charity Races
Porky Charity Races
Bacon Chase by Red Frog Events Benefits St. Jude Children's Research Hospital
With the popularity of charity runs, marathons and obstacle courses on the rise, it is only natural that they are becoming even more specific; take the Bacon Chase as a perfect example. It is a... MORE
Charitable Feel-Good Lights
Charitable Feel-Good Lights
New 'Light for a Cause' Charity Will Have You Glowing Inside and Out
The Original Groovy Light, a product that funkifies any get-together you may want to spice up, has recently extended into the world of charity with their new project, ‘Light for a Cause.’... MORE
Charitable Bonding Activities
Charitable Bonding Activities
This Charity Bike Build Encourages Team Bonding
The Charity Bike Build is one of the most popular team building activities offered by TeamBonding, an organization that harnesses the “power of play.” The hands-on building activity is... MORE
Adventure Philanthropy Platforms
Adventure Philanthropy Platforms
'Climb For Change' Lets You Crowdfund Your Excursion
Climb for Change is an online fundraising platform for charity climbs, treks, hikes and adventures that was recently launched by Mike and Chantal Schauch in Vancouver, Canada. Imagine taking on the... MORE
play_circle_filled Food Donation Thrill Rides
Food Donation Thrill Rides
This Clever Tin Can Roller Coaster was Made for Charity
The people at Canstruction (a nonprofit organization) have put together an impressive miniature roller coaster made of tin cans. The competition that inspired this canned goods roller-coaster took... MORE
Charitable Beer Fundraisers
Charitable Beer Fundraisers
This Craft Beer Event Raised Money for Not-for-Profit Autism Speaks
Even though a charity fundraiser and a craft beer event might seem like an unusual combination, drinking and donations go hand in hand pretty regularly. Staten Island recently held their first big... MORE
Geeky Sci-Fi Relay Races
Geeky Sci-Fi Relay Races
The Course of the Force is a Cross-Country Relay Race with a Geeky Slant
Forget The Amazing Race, this is a cross-country relay race with a deliciously nerdy slant—for a great cause, no less. The Star Wars themed ‘Course of the Force’ cross-country... MORE
play_circle_filled Charitable Celebrity Gym Pranks
Charitable Celebrity Gym Pranks
This Arnold Schwarzenegger Prank Tricks Gym-Goers for a Good Cause
This Arnold Schwarzenegger prank involved the Terminator star and former Governor of California going undercover at a Gold’s Gym. Even though Schwarzenegger was outfitted in a wig, hat and a... MORE

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