Category
Lifestyle
Assisted Choices
Trend cluster
Category
Player
Peripheral
Brands invest in esports player partnerships to attract aspiring professionals.
4.7
Trend score
Trend
What is the Player Peripheral trend?
Player Peripheral: Computer peripheral brands are increasingly investing in partnerships with professional esports players. From branded mousepads to mice, these products claim to provide players with the same enhanced capabilities as their favorite players without years of training and practice.
Insight
The consumer insight behind the Player Peripheral trend
Aspiring esports professionals often aim to elevate their competitive skills but face challenges finding dependable gear for practice. To meet this need, peripheral brands are teaming up with professional esports athletes, drawing on their insights to create high-performance peripherals and products tailored for aspiring players. These brands understand their audience's desire for tools that allow them to emulate their favorite pros and are aligning with this to incentivize repeat visits.
Trend themes
Themes within the Player Peripheral trend
Three behaviours holding the trend together01
Pro Gamer Collaborations
Esports professionals partnering with brands to co-create products highlight new avenues for endorsement-driven product development.
02
Limited Edition Esports Merchandise
The trend of releasing limited edition gaming accessories taps into collectors' culture and the rising demand for exclusive esports merchandise.
03
Influencer-Led Tech Launches
Leveraging popular esports personalities for tech launches offers a unique intersection of gaming culture and consumer tech marketing strategies.
Industry implications
What the Player Peripheral trend means for industry
Where the trend changes the playbookFor
Gaming Peripherals
The gaming peripherals industry leverages advancements in user-friendly technology to enhance competitive gaming performance.
For
Consumer Electronics
Consumer electronics brands are transforming user engagement models by integrating esports personalities into product promotions.
For
Digital Marketing
Esports-driven marketing campaigns represent innovative approaches in the digital advertising landscape, focusing on niche audiences.
Workshop question
How can your brand uniquely position itself to support its target customers' goals and aspirations?
Trend signals
Trend signals for Player Peripheral
Trend score 4.7 out of 10, from popularity 59%, activity 48%, freshness 34%.
Popularity59%
Activity48%
Freshness34%
Audience
70%Men
30%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Player Peripheral trend
4 featured examples from Feb 23, 2023 to Jan 16, 2025CategoryMarketing
eSports-Branded Mousepads
Popular CS2 Player "ZywOo" is Releasing a Competitive Mousepad for Fans
The development of specialized gear like mousepads for first-person shooters presents opportunities for companies to innovate and optimize gaming experiences.
CategoryTech
Esports Fan-Marketed Smartphones
HONOR Recruits Yinuo from Honor of Kings to Promote its New Phone
The mobile gaming industry is witnessing a shift with manufacturers like HONOR designing smartphones tailored for high-performance gaming experiences.
CategoryTech
Player-Inspired Mouse Models
Finalmouse's Starlight Pro is a Collaboration with Tyson 'TenZ' Ngo
As competitive gaming continues to grow, the esports accessories industry is seeing increased demand for gear specifically designed to enhance the performance of professional play…
CategoryTech
Pro Gamer-Approved Mouses
The Razer DeathAdder V3 Pro Faker Edition Offers Unrivaled Performance
Manufacturers of gaming peripherals could create partnerships with top gamers, such as Lee 'Faker' Sang-hyeok, to market products and increase sales.
