Pet Vitality

Projecting health concerns onto their pets, consumers invest in advanced pet care

Implications - Treating their companions as members of the family, consumers are investing in products specifically designed to increase the health and longevity of their pets. The billion dollar pet industry answers in kind with products that allow owners to project their own health woes onto their furry friends.
SCORE 3.3
Popularity
Activity
Freshness
Megatrends
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403,863 Total Clicks
Jan 13 - Sep 14
Mild
LifestylePets
Featured Examples
Feline Exercise Equipment - The Cat Wheel Allows Your Furry Friend to Have a Treadmill-Like Workout
SCORE 5.2
Warm 8,277 Clicks Pub: Jan 2, 13
Feline Exercise Equipment
The Cat Wheel Allows Your Furry Friend to Have a Treadmill-Like Workout
Cats are notorious for being lazy, which is why the Cat Wheel is the perfect accessory to help your furry friend stay fit. The Cat Wheel is essentially a larger version of the standard hamster wheel... [More]
Canine Exercise Machines - This Dog Treadmill by GoPet Lets Your Pet Get Fit Indoors
SCORE 2.5
Untested 5,967 Clicks Pub: Sep 2, 13
Canine Exercise Machines
This Dog Treadmill by GoPet Lets Your Pet Get Fit Indoors
The PetRun Dog Treadmill by GoPet lets your pet pup get the exercise he or she needs without you having to go outside or brave any inclement weather. This is especially useful as the summer comes to... [More]
Exercising Kitty Campaigns - DDB's Temptations Cat Treats Ads Proposes Cardio for Your Furry Feline
SCORE 2.6
Mild 1,307 Clicks Pub: Aug 16, 13
Exercising Kitty Campaigns
DDB's Temptations Cat Treats Ads Proposes Cardio for Your Furry Feline
Even if you’re not a pet owner yourself, these Temptations Cat Treats will instantly put a smile on your face. Created by DDB in Chicago, this campaign shows off the benefits of Temptations... [More]
Programmable Pet Feeders - Petmate's Le Bistro is an Automatic Pet Feeder for Portion Control
SCORE 2.6
Mild 1,381 Clicks Pub: Sep 17, 14
Programmable Pet Feeders
Petmate's Le Bistro is an Automatic Pet Feeder for Portion Control
Petmate’s Le Bistro is an automatic pet feeder that’s designed to make it easy to control the portions your cat or dog is eating. The electronic pet feeder has a blender-like shape that... [More]
Flea-Zapping Animal Combs - This Flea Zapper Will Help to Keep Your Animals Comfortable
SCORE 2.5
Untested 1,704 Clicks Pub: Jul 25, 13
Flea-Zapping Animal Combs
This Flea Zapper Will Help to Keep Your Animals Comfortable
To many people pets are like family, and it hurts their owners to see their animals uncomfortable; and with this flea zapper, you can rest assured that no pesky insects are attacking your animals.... [More]
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