Moms & dads want to get real about what it means to be a modern-day parent
Implications - Most of the favorite media platforms that cover the topic of raising children cover controversial, comical and even painful topics related to child rearing. Traditional imagery of a family unit are also being replaced by less traditional images of same-sex parents or single parents, especially in brand messaging. Young parents want to know that they are not alone, and hardships -- big and small -- are frequent for all parents.
Workshop Question - What are the resources your consumers are turning to in order to learn and grow as their life stages evolve?
Trend Themes
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Diverse Parenting Representation — Brands are replacing traditional imagery of a family unit with diverse images of same-sex parents or single parents in order to meet the modern parenting values and create more relatable content.
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Realistic Parenting Platforms — Increasing number of parenting books and podcasts focus on humor and real-life situations to deliver insightful and practical advice for modern parents.
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Personalized Parenting Incentives — Creating personalized parenting incentives such as badges and certificates provides encouragement for parents and sets them on accomplishing challenging goals, creating an entrepreneurial approach to parenting.
Industry Implications
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Parenting Media — Publishing market that includes varied forms of media, including books, blogs, podcasts, and vlogs that center around the topic of parenting.
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LGBT Parenting — Industries that cater to the growing number of LGBT parents, including media, parenting books, community groups, and events.
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Parenting Education — Sector that focuses on providing tools and resources to parents in order to assist them with the challenges of parenting and improve their skills.
5 Featured, 45 Examples:
261,374 Total Clicks
Date Range:
Dec 14 — Aug 16
Trending:
Mild
Consumer Insight Topics:
