Seeking personal gain, travelers turn to health-improving travel destinations
Implications - While vacations offer travelers a chance to indulge and let loose, a sense of regret can often overwhelm consumers as soon as their getaway comes to an end. Seeking to balance extravagance with personal well-being, individuals are turning to travel experiences that cleverly integrate fitness and health-related activities, speaking to a shift in consumer desire toward more personally beneficial, yet equally indulgent on-the-go experiences.
