Health tests receive a modern overhaul with more accessible alternatives
Implications - Seeking greater convenience, consumers are turning to on-demand services and self-serve kits to make everyday health needs more accessible. This not only speaks to the growth of convenience culture, but also the need to integrate technology and mobile alternatives into everyday routine.
Workshop Question - How does your brand fit into convenience culture?
Trend Themes
1. Healthcare on Demand Services - Consumers are using on-demand services to make healthcare more accessible.
2. Mobile Medical Devices - Portable and mobile medical devices are increasingly being used to provide healthcare in remote and underserved regions.
3. Telemedicine - Telemedicine is disrupting traditional healthcare with online consultations and anonymous medical advice.
Industry Implications
1. Healthcare Industry - The healthcare industry can leverage on-demand technology to bring healthcare to more people in a more convenient manner.
2. Technology Industry - The technology industry can develop and innovate on mobile medical devices to provide solutions to healthcare problems.
3. Telecommunications Industry - The telecommunications industry can offer telemedicine services and expand on telehealth innovations.
