Category
Fashion
Scaled Restraint
4.6
Trend score
Trend
What is the Nostalgic Jelly trend?
Nostalgic Jelly: With the 90s fashion revival still in full effect, cosmetic brands are leveraging that fact by offering jelly makeup products in the form of highlighters and lipsticks. The gelatinous base of these products caters to Millennials seeking the nostalgic associations these products bring about, while catering to Gen Z’s sense of play and experimentation when it comes to beauty.
Trend themes
Themes within the Nostalgic Jelly trend
Three behaviours holding the trend together01
Jelly-based makeup products
As the trend of the 90s fashion revival continues, cosmetic brands are offering jelly makeup products that cater to Millennials and Gen Z customers who value nostalgia and playfulness in their beauty routines.
02
Innovative texture in cosmetics
Brands across beauty and skincare are experimenting with jelly-based products, such as jellied face masks, cleansers, bath bombs, and highlighters, to enhance self-care rituals with exciting new textures for consumers to try.
03
Enhancing the glow
Makeup brands are releasing products that enhance the natural glow of the skin, with jelly highlighters being one example, and offering pigmented, shimmery shades that can be used to accentuate features and provide an all-over dewy effect.
Industry implications
What the Nostalgic Jelly trend means for industry
Where the trend changes the playbookFor
Cosmetics
Cosmetic brands can capitalize on the trend of jelly-based makeup products by offering jelly-based versions of their existing products, and experimenting with new formulas that create innovative textures in makeup.
For
Skincare
Skincare brands can harness the idea of innovative textures by incorporating jelly-based products into their existing ranges or developing new ranges that focus on a unique texture experience for the customer.
For
Retail
Retailers can offer jelly-based cosmetics and skincare products as part of an inventory that caters to customers who value innovation, unique texture experiences, and natural-looking product applications.
Workshop question
How could your brand create strong nostalgic associations for its consumers?
Trend signals
Trend signals for Nostalgic Jelly
Trend score 4.6 out of 10, from popularity 71%, activity 58%, freshness 8%.
Popularity71%
Activity58%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Nostalgic Jelly trend
6 featured examples from Jun 22, 2016 to May 29, 2018CategoryFashion
Flower-Infused Lipsticks
These Jelly Lipsticks Change Color Based on Temperature
Incorporating color-changing and transparent elements into cosmetics products can attract new customers and differentiate brands in the competitive cosmetics industry.
CategoryFashion
Jelly Highlighter Cosmetics
Farsali's 'Jelly Beam' is a Gel Illuminator for the Face
The beauty industry can tap into the gel beauty products trend by creating innovative gel-based cosmetics that offer unique textures and finishes.
CategoryArt & Design
Design-Focused Lipstick Collections
INC.redible Was Created by the Nails inc Founder
The cosmetics industry can take advantage of the disruptive innovation opportunities presented by budget-friendly lipstick collections, a variety of lipstick colors, and unique co…
CategoryFashion
Chromatic Jelly Highlighters
The Nuest Magical Jelly Highlighters Come in a Bright Shade Range
Cosmetic brands can explore the innovative use of jelly-based products to create unique formulas.
CategoryFashion
Glowing Jelly Highlighters
INC.REDIBLE's Iridescent Jelly Offers a Natural Dewy Finish
The beauty and cosmetics industry can utilize the trend of enhancing glow to create innovative products that cater to the desire for a natural, dewy finish.
CategoryFashion
Shimmering Jelly Highlighters
Farsali Has Released Two New Jelly-Based Highlighters
The beauty and cosmetics industry can explore new product formulations incorporating jelly-like textures and powder-like finishes.
