Nostalgic Jelly

Jelly based makeup products rise in popularity

Implications - With the 90s fashion revival still in full effect, cosmetic brands are leveraging that fact by offering jelly makeup products in the form of highlighters and lipsticks. The gelatinous base of these products caters to Millennials seeking the nostalgic associations these products bring about, while catering to Gen Z’s sense of play and experimentation when it comes to beauty.
SCORE 7.2
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45,635 Total Clicks
Jun 16 - Aug 18
This Quarter and Warm
FashionCosmetics
Featured Examples
Flower-Infused Lipsticks - These Jelly Lipsticks Change Color Based on Temperature
SCORE 7.4
Warm 7,150 Clicks Pub: Jun 22, 16
Flower-Infused Lipsticks
These Jelly Lipsticks Change Color Based on Temperature
These unusual jelly lipsticks are transparent lipsticks and balms that give the lips a natural glossy color. The lipsticks, created by Asian makeup distributor Kailijumei, are completely... [More]
Jelly Highlighter Cosmetics - Farsali's 'Jelly Beam' is a Gel Illuminator for the Face
SCORE 7
Warm 1,014 Clicks Pub: Oct 17, 17
Jelly Highlighter Cosmetics
Farsali's 'Jelly Beam' is a Gel Illuminator for the Face
Although there are plenty of highlighter products on the market that can be purchased as liquids, creams or powders for strobing the face according to one’s preferences, Farsali is releasing... [More]
Design-Focused Lipstick Collections - INC.redible Was Created by the Nails inc Founder
SCORE 6.8
This Year and Warm 702 Clicks Pub: Dec 20, 17
Design-Focused Lipstick Collections
INC.redible Was Created by the Nails inc Founder
Nails inc founder Thea Green has launched a stunning and budget-friendly lipstick collection, which will soon be available for purchase in the United States.  Dubbed INC.redible, this line... [More]
Chromatic Jelly Highlighters - The Nuest Magical Jelly Highlighters Come in a Bright Shade Range
SCORE 7.1
This Year and Warm 251 Clicks Pub: Apr 11, 18
Chromatic Jelly Highlighters
The Nuest Magical Jelly Highlighters Come in a Bright Shade Range
While there are a number of highlighter cosmetics that have launched over the last year with innovative jelly formulas, Nuest is setting itself apart with a range of Magical Jelly Highlighters that... [More]
Glowing Jelly Highlighters - INC.REDIBLE's Iridescent Jelly Offers a Natural Dewy Finish
SCORE 4.1
This Year and Average 207 Clicks Pub: Mar 16, 18
Glowing Jelly Highlighters
INC.REDIBLE's Iridescent Jelly Offers a Natural Dewy Finish
With the days of purely matte makeup long gone, brands like INC.REDIBLE are offering products that enhance the glow of people’s skin – with its You Glow Girl Iridescent Jelly collection... [More]
Shimmering Jelly Highlighters - Farsali Has Released Two New Jelly-Based Highlighters
SCORE 4.9
This Year and Average 124 Clicks Pub: May 28, 18
Shimmering Jelly Highlighters
Farsali Has Released Two New Jelly-Based Highlighters
Powdered and stick highlighters have been offering makeup wearers a sun-kissed shimmer, but Farsali is hoping to take that one step further through introducing two jelly highlighters. The new... [More]
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