Jelly based makeup products rise in popularity
Implications - With the 90s fashion revival still in full effect, cosmetic brands are leveraging that fact by offering jelly makeup products in the form of highlighters and lipsticks. The gelatinous base of these products caters to Millennials seeking the nostalgic associations these products bring about, while catering to Gen Z’s sense of play and experimentation when it comes to beauty.
Workshop Question - How could your brand create strong nostalgic associations for its consumers?
Trend Themes
1. Jelly-based Makeup Products - As the trend of the 90s fashion revival continues, cosmetic brands are offering jelly makeup products that cater to Millennials and Gen Z customers who value nostalgia and playfulness in their beauty routines.
2. Innovative Texture in Cosmetics - Brands across beauty and skincare are experimenting with jelly-based products, such as jellied face masks, cleansers, bath bombs, and highlighters, to enhance self-care rituals with exciting new textures for consumers to try.
3. Enhancing the Glow - Makeup brands are releasing products that enhance the natural glow of the skin, with jelly highlighters being one example, and offering pigmented, shimmery shades that can be used to accentuate features and provide an all-over dewy effect.
Industry Implications
1. Cosmetics - Cosmetic brands can capitalize on the trend of jelly-based makeup products by offering jelly-based versions of their existing products, and experimenting with new formulas that create innovative textures in makeup.
2. Skincare - Skincare brands can harness the idea of innovative textures by incorporating jelly-based products into their existing ranges or developing new ranges that focus on a unique texture experience for the customer.
3. Retail - Retailers can offer jelly-based cosmetics and skincare products as part of an inventory that caters to customers who value innovation, unique texture experiences, and natural-looking product applications.
