Category
Lifestyle
Assisted Choices
4.9
Trend score
Trend
What is the Biker Evolved trend?
Biker Evolved: Motorcycle clubs and biker culture are regaining appeal as consumers seek to add more thrill to ordinary lifestyles. Edgy, tough fashions and accessories appeal to people's inner escapists who, during unstable economic times, fantasize about running away or rebelling against conformity.
Trend themes
Themes within the Biker Evolved trend
Three behaviours holding the trend together01
Biker Culture Resurgence
As consumers seek to add more thrill to ordinary lifestyles, motorcycle clubs and biker culture are regaining appeal.
02
Fashion and Accessories for Adventure
Edgy, tough fashions and accessories appeal to people's inner escapists who fantasize about running away or rebelling against conformity.
03
Superhero-Inspired Clothing
The fascination with superheroes has been going on for decades and creating clothing that resembles that of a superhero will get people excited because they signify a different identity and utter confidence.
Industry implications
What the Biker Evolved trend means for industry
Where the trend changes the playbookFor
Fashion
The resurgence of biker culture and the popularity of edgy, tough clothing and accessories presents a disruptive innovation opportunity in the fashion industry.
For
Automotive
The popularity of electric and customizable motorcycles, as well as the desire for motorcycles designed to look like choppers while providing eco benefits, presents a disruptive innovation opportunity in the automotive industry.
For
Entertainment
The increasing interest in strong female characters in media and the fascination with superheroes presents a disruptive innovation opportunity in the entertainment industry to cater to modern audiences.
Trend signals
Trend signals for Biker Evolved
Trend score 4.9 out of 10, from popularity 64%, activity 74%, freshness 8%.
Popularity64%
Activity74%
Freshness8%
Audience
70%Men
30%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Evidence
Examples of the Biker Evolved trend
10 featured examples from Feb 9 to Sep 30, 2009CategoryFashion
Jesus Hair Editorials
Patrick Petitjean is 'On the Road' in Vogue Homme
Opportunity for fashion photographers to explore unconventional themes and showcase the versatility of their work in capturing different styles and atmospheres.
CategoryAutos
Badass Electric Motorcycles
ZEVS is Designed for the Harley-Riding, Route 66-Loving Set
The automotive industry can capitalize on the increasing popularity and demand for electric motorcycles.
CategoryAutos
Motorcycle Bikes
The Team Tentakulus 'Shocker' Looks as Cool as a Chopper
Manufacturers in the bicycle industry can explore opportunities in creating eco-conscious and stylish bikes that appeal to motorcycle enthusiasts.
CategoryFashion
Biker Chick Chic
Daria Werbowy is 'Iron Maiden' in Vogue UK
Opportunity for media companies to create content that celebrates female empowerment.
CategoryFashion
Biker Dweeb Editorials
Lovers and F***ers' 'Hey Ladies' Photoshoot is Nerdlicious
The fashion industry can leverage trends like incorporating props and creative names to enhance brand identity and engage consumers.
CategoryAutos
Kaiser Choppers
Karl Lagerfeld Unveils a Custom Designed Chanel Motorcycle
Integrating customization options into the automotive industry can tap into the growing consumer desire for unique vehicles.
CategoryFashion
Cute Biker Boots
Motorcycle Boots Make a Chic Comeback
The fashion industry is experiencing a resurgence in the popularity of motorcycle boots and the opportunity for designers to create new styles and designs.
CategoryAutos
Batman Bike Suits
The Dark Knight Motorcycle Suit Makes You Feel Invincible
The fashion industry can embrace superhero-inspired clothing lines to cater to consumers who seek to express their individuality.
CategoryAutos
Overstocked Motorcycles
Already 2,294cc, 2010 Triumph Rocket 3 Gets 15% More Torque
Motorcycle manufacturers can capitalize on the trend of increased torque by incorporating it into their design and marketing strategies.
CategoryLife-Stages
Motorcycle Rocking Horses
Felix Goetze Combines Child Toy & Vintage Chopper
Toy manufacturers can explore innovative designs like motorcycle-inspired rocking horses to create toys that appeal to both children and adults alike.
