Karl Lagerfeld has been pushing the Chanel brand forward since his arrival at the haute fashion house. This past week, the Kaiser unveiled his latest product offering, a chic custom designed Chanel motorcycle.
Motorcycles have long had a reputation of being dangerous, but this custom designed Chanel motorcycle takes the threat to a whole other level.
Implications - There's nothing like owning a one of a kind creation. In a world where mass production dominates, having a customized piece is like receiving a valuable gem. By offering customizable products, companies can cater to customers who want to belong by having similar products, but at the same time want to feel that they are unique and special individuals.