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ZEVS is Designed for the Harley-Riding, Route 66-Loving Set

 - Sep 17, 2009   Updated: Aug 3 2011
ZEVS is an electric motorcycle with an elegant futuristic approach. The three designers that worked at this project, Bernhard Ranner, Anders August Kittilsen and Rudolf Stefanich, wanted to make a motorized individual transport for what they call "real" bikers.

The final result is a mean, lean, electric machine painted in red and black that has sleek lines and can turn heads on the road. Check out more images of the ZEVS motorcycle above.

Implications - Consumers appreciate simplistic product designs because it doesn't require too much mental power to figure out how to use it. Corporations looking to attract potential consumers may consider minimalizing the designs elements of their products.