Logo Hijacking

Artists and ad agencies use modified logos to establish a connection with consumers

Implications - Every strong company has an unforgettable brand logo, which artists and ad agencies alike are using to their advantage. Incorporating modified yet still recognizable logos into ad campaigns or art installments establishes an instant connection with consumers that further proves the impact of a strong brand name.

Trend Themes

  1. Logo Modification — Modifying popular logos to establish connection with customers and maintain brand presence
  2. Simplification and Minimalism in Branding — A move towards simple and minimalist designs in branding, both in logo and packaging
  3. Parody and Satire in Branding — A trend of using satire and parody to poke fun at logo and brand downsizing and changes

Industry Implications

  1. Advertising and Marketing — The logo modification trend impacts the advertising and marketing industries, as well as companies looking to establish a strong brand presence
  2. Design — The trends towards simplification and minimalism in branding impact the design industry, driving them towards more simplistic and efficient designs
  3. Pop Culture and Entertainment — The parody and satire trend in branding impacts the pop culture and entertainment industries, as well as companies looking to differentiate their products and engage with customers in a humorous way
5.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 51 Examples:
1,712,672 Total Clicks
Date Range:
Nov 10 — Feb 11
Trending:
Hot

Featured Examples

Simplified Product Packaging (UPDATE)
Simplified Product Packaging (UPDATE)
Antrepo Design Industry Designs Minimalist Labels
Antrepo Design Industry is a multi-disciplinary design consultancy that aims to change perceptions by giving consumers a dose of minimalism in their designs. Their latest project includes decompositions… MORE
Religious Rebranding
Religious Rebranding
Artist Yulia Bakhtiozina Converts Popular Brand Packaging
Yulia Bakhtiozina is a Russian artist who has taken to religiously rebranding popular items. The images include a religious ketchup bottle with a Ukrainian cross, a Mac apple becoming a yin-yang symbol… MORE
Unbranding Parody Graphs
Unbranding Parody Graphs
This 'Starbucks to the Future' Chart Pokes Fun at Logo Downsizing
This 'Starbucks to the Future' image plays mischievously with the company's tendency to slightly minimize their logo every few years. Though not everyone is a fan of this concept, unbranding has become… MORE
Geeky Valentine Phrases
Geeky Valentine Phrases
Shane Snow Designed These Sweet Nerdy Valentine One-Liners
These nerdy Valentine one-liners images were designed by Shane Snow after Mashable got its readers to submit their favorite lovey-dovey nerd lines. From "You auto-complete me" to "Baby, you light my… MORE
Pint-Sized Branding
Pint-Sized Branding
The TVN Channel Campaign Puts Famous Logos on the Short List
The TVN Channel campaign by ad agency Lowe Porta is peculiar, but powerful. Proving the impact behind a strong brand name, Lowe Porta communicates the TVN Channel's message in a simple way. Following… MORE
Rosy Fashion Logos
Rosy Fashion Logos
'Drowning in Brands' Shows Iconic Brands Through a Rosy Lens
'Drowning in Brands' is a symbolic new photo series from Alexander James that features some of the world's most iconic brands done up in roses and photographed underwater. Amazingly, all the photos in… MORE

Related Examples

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Surrealist Graphic Branding
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Romantic Ice Cubes
The Love Ice Tray Serves Valentine's Day-Approved Drinks
Sarcastic Holiday Sentiments
Sarcastic Holiday Sentiments
The Snarky Valentine's Day Cards Skip the Sap
Fuel Can Branding
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Mutilating Nude Campaigns
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‘Animals Suffer as We Do' Cuts Deep for Compassion
Eco-Event Junkvertising
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The Eco Heaven Bazaar is Publicized With Pillow and Pizza Box Posters
Plantable Greeting Cards
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These Botanical Paperworks Cards Blossom into Wildflowers Once Buried
Love Bug Twitter Whales
Love Bug Twitter Whales
Walls 360 Yiying Lu Honeysuckle Collection is for Valentine's Day
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65 Cases of Downbranded Products
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From Literal Packaging to Blank Bottle Branding
Sustainable Communications Agencies
Sustainable Communications Agencies
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Abracadabra Chocolate Branding is Too Tasty for Words
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Candy Stripe Packaging
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Quirky Quacking Branding
Quirky Quacking Branding
Cute Lucky Duck Wine Labels Are Made for Casual Drinkers
Severed Self-Branding
Severed Self-Branding
Agency Der Doctor Guerrilla Promotes its Services in a Strange Way
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Photoshop Salt & Pepper Shakers Will Airbrush Your Breakfast
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People's Supermarket Packaging Reinvigorates No-Name Wrappers
Intricately Patterned Packaging
Intricately Patterned Packaging
Muse Wax Candles Branding is so Fancy it's Fragrant
Deceptive Palatable Packaging
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Plaid Prophylactic Packaging
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Sir Richard's Condoms Have Stylish Covers
Upcycled Billboard Bags
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Nottypooch Sleeves are Original, Stylish and Eco-Conscious
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Amosu Diamond's 24 Carat Gold iPad Adds Glamor to Your Work Life
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Horrible Logos is Charging Five Dollars a Pop for Haphazard Icons
Quirky Illustrated Admen
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The Mad Men Mr. Men Mash Up Series is Adorable and Accurate
Controversial Logo Redesigns
Controversial Logo Redesigns
The New Gap Logo Has Taken the Internet by Storm
play_circle_filledFascinating Feathered Logos
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The Umeric HBO 'Unexpected' Campaign is Peculiar
Revamped Logo Illustrations
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Jean Charles de Castelbajac Redefines Previous Artwork
Hotelier Beverages
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Donald Trump and Talbott Have Launched 'Trump Teas'
Logo-Less Merchandise
Logo-Less Merchandise
MUJI Creates a Line of Unbranded Products
Geeky Car Logos
Geeky Car Logos
The Stormtrooper Hood Ornament Lets You Ride With Retro Style
Poop-Stained Logos
Poop-Stained Logos
The BP Pigeon T-Shirt Designed by Jeff Staple Makes a Visual Statement
Perfectly Placed Logos
Perfectly Placed Logos
The Adriana Lima V Spain 'Sexy Body Issue'
Intense Logo Analysis
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Blogosphere Breaks Down Mark Zuckerberg Facebook Insignia at D8
Controversial Crowdsourced Logos
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The Greenpeace BP Logo Redesign Campaign Stirs Up Controversy
Candied Logos (Update)
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'Lolli-Pop' by Massimo Gammacurta is for Anyone With a Sweet Tooth
Cosmically Inflated Logos
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