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Misleadvertising

Exploiting consumer familiarity to move your product

Implications - Sex, violence and celebrities will always be able to move products, which is why brands are exploiting what consumers already are familiar with to coerce consumers to notice their products. Your product doesn't actually need to be related to these no-brainer tactics--it just has to capitalize on them.

SCORE 5.4

Popularity

Activity

Freshness

Megatrends

Patterns

6 Featured, 48 Examples: 1,579,632 Total Clicks

Date Range: May 09 - Oct 09

Trending: Hot

Consumer Insight Topics: Marketing Branding

Featured Examples

Misleading Sexvertisments – Online Game Evony's Ads Deceivingly Imply Sexual Content

SCORE 5.9

Warm 26,404 Clicks Pub: Sep 21, 09

Misleading Sexvertisments

Online Game Evony's Ads Deceivingly Imply Sexual Content

The online game Evony (formerly Civony) has slowly changed it’s advertising to blatant sexual misrepresentation. The images are in the reverse chronological order, degrading to the point that there is… [More]

Optical Illusion Promotions - McDonald's Coffee Heats Up the Advertising World

SCORE 5.6

Warm 33,495 Clicks Pub: Sep 18, 09

Optical Illusion Promotions

McDonald's Coffee Heats Up the Advertising World

When I think of McDonald’s (which, sadly, I often do), I don’t think about their coffee. No, I think about their Big Macs, definitely their fries, maybe the McNuggets, and occasionally their Sausage McMuffin.… [More]

Penisvertising - Tom of Finland Shopping Bag Creates Cheeky Illusion

SCORE 6.2

Warm 26,925 Clicks Pub: May 21, 09

Penisvertising

Tom of Finland Shopping Bag Creates Cheeky Illusion

After using public water pipes as erections to promote their fragrance last year, Tom of Finland has come up with a very cheeky shopping bag to put that fragrance into. Designed by ad agency Ogilvy, France,… [More]

Flamboyant Parenting Ads - Sexy Advertisements Bring in Attention to 'Parenting 101'

SCORE 4.5

Average 6,502 Clicks Pub: Sep 29, 09

Flamboyant Parenting Ads

Sexy Advertisements Bring in Attention to 'Parenting 101'

Parenting has never been so exciting before. Eye-catching ads by Nicole Weiner feature images that were never meant to be paired with parenting. The ads reach out to distressed parents or even people… [More]

Gangsta Ad Campaigns - BBDO Advertising Agency Plays Off the Iconic ‘Bloods' Gang Symbol

SCORE 5.5

Warm 13,198 Clicks Pub: Jul 29, 09

Gangsta Ad Campaigns

BBDO Advertising Agency Plays Off the Iconic ‘Bloods' Gang Symbol

Germany has its hands full with this risky advertising agency named BBDO from Dusseldorf. This ad was made to recruit people to join the BBDO Düsseldorf agency and it uses a great shock tactic to get the… [More]

Liquid Flower Campaigns - Boysen Paints Blooms on the Advertising Scene

SCORE 4.7

Average 9,171 Clicks Pub: Sep 25, 09

Liquid Flower Campaigns

Boysen Paints Blooms on the Advertising Scene

TrendHunter.com has been seeing a lot of liquefied objects lately and now Boysen Paints has joined the water-based ranks. TBWASantiago Mangada Puno advertising agency created this campaign to emphasize… [More]