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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,271 more

Misleadvertising

Exploiting consumer familiarity to move your product

Implications - Sex, violence and celebrities will always be able to move products, which is why brands are exploiting what consumers already are familiar with to coerce consumers to notice their products. Your product doesn't actually need to be related to these no-brainer tactics--it just has to capitalize on them.
5.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
8 Featured, 66 Examples:
1,882,917 Total Clicks
Date Range:
May 09 — Oct 09
Trending:
Hot
Consumer Insight Topics:

Featured Examples

Misleading Sexvertisments
Misleading Sexvertisments
Online Game Evony's Ads Deceivingly Imply Sexual Content
The online game Evony (formerly Civony) has slowly changed it’s advertising to blatant sexual misrepresentation.  The images are in the reverse chronological order, degrading to the point that there is… MORE
Optical Illusion Promotions
Optical Illusion Promotions
McDonald's Coffee Heats Up the Advertising World
When I think of McDonald’s (which, sadly, I often do), I don’t think about their coffee. No, I think about their Big Macs, definitely their fries, maybe the McNuggets, and occasionally their Sausage McMuffin.… MORE
Penisvertising
Penisvertising
Tom of Finland Shopping Bag Creates Cheeky Illusion
After using public water pipes as erections to promote their fragrance last year, Tom of Finland has come up with a very cheeky shopping bag to put that fragrance into. Designed by ad agency Ogilvy, France,… MORE
Flamboyant Parenting Ads
Flamboyant Parenting Ads
Sexy Advertisements Bring in Attention to 'Parenting 101'
Parenting has never been so exciting before. Eye-catching ads by Nicole Weiner feature images that were never meant to be paired with parenting. The ads reach out to distressed parents or even people… MORE
Gangsta Ad Campaigns
Gangsta Ad Campaigns
BBDO Advertising Agency Plays Off the Iconic ‘Bloods' Gang Symbol
Germany has its hands full with this risky advertising agency named BBDO from Dusseldorf. This ad was made to recruit people to join the BBDO Düsseldorf agency and it uses a great shock tactic to get the… MORE
Liquid Flower Campaigns
Liquid Flower Campaigns
Boysen Paints Blooms on the Advertising Scene
TrendHunter.com has been seeing a lot of liquefied objects lately and now Boysen Paints has joined the water-based ranks. TBWASantiago Mangada Puno advertising agency created this campaign to emphasize… MORE
First Lady Talismans
First Lady Talismans
The Michelle Obama Beaded Amulet Wards off the Evil Eye and Looks Cool
When inspiring people come along, there is only one thing to do: create a beaded necklace in their honor (check out the Carrot Top one! Just kidding; Carrot Top isn’t inspiring). The Michelle Obama beaded… MORE
Look-a-Likevertising
Look-a-Likevertising
The Tom Ford ‘A Single Man' Editorial Looks like Ed Westwick
For the latest issue of Out, a magazine that caters to gay and lesbian culture, Tom Ford made his directorial debut with the “A Single Man” film. The former designer of Gucci and Yves Saint Laurent… MORE

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Caged Editorials
Caged Editorials
The UKMCBO Photography Session is Rough and Gritty
Submissive Editorials
Submissive Editorials
The Alex Schultz ‘Kidnapped' Editorial is Submissive and Edgy
Team-Switching Editorials
Team-Switching Editorials
The Adam Lambert "Details" Magazine Shoot Portrays Him as Straight
24 Animalistic Fashion Shoots
24 Animalistic Fashion Shoots
Animal Fashiontography, from Fluffy Editorials to Wild Campaigns
Leggy Sexpot Editorials
Leggy Sexpot Editorials
Julia Stegner's Stems Go a 'Long Distance' in Vogue Spain
Fairyboy Editorials
Fairyboy Editorials
The Alexis Caught Photoshoot for Axm is Whimsical
Risque Underwear Editorials
Risque Underwear Editorials
The Mossimo Spring 2010 Asian Campaign is Rife With Unmentionables
Seaside Ski Editorials
Seaside Ski Editorials
Model Carmel Kaas Shows Winter's Best Coats in Harper's Bazaar
Helmet-Head Editorials
Helmet-Head Editorials
The "A Very Modern Man" Editorial Displays Odd Hairstyles
First Lady Figurines
First Lady Figurines
Jailbreak Toy's Michelle Obama Action Figure Supports the President
play_circle_filled Satirical Presidential Criticism
Satirical Presidential Criticism
Elon James White Says Obama Worst Ever on 'This Week in Blackness
Big Apple Obama Art
Big Apple Obama Art
Bashir Sultani Depicts President as a New York City Tourist
play_circle_filled Doctoring Photo Ops
Doctoring Photo Ops
Obama's Press Conference Houses a Potentially Misleading Photo Op
Guerrilla Veiled Ads
Guerrilla Veiled Ads
Princess Hijab Adds a Religious Twist to Print Advertisements
play_circle_filled Presidential Perma-Grins
Presidential Perma-Grins
Video Shows Barack Obama's Smile is Consistent as Clockwork
First Lady-Swapping Editorials
First Lady-Swapping Editorials
Barbie Joins Obama & Bruni for 'First Lady Chic' in Harper's Bazaar
Dotcom Sexvertising
Dotcom Sexvertising
Marc Ecko's 'Hot Artists X' Photo Collection
play_circle_filled Juice Spatter Dresses
Juice Spatter Dresses
Deliciously Splashy 'Pump It Up' Ads for Crystal Light
Splashtastic Photography
Splashtastic Photography
Fashion Shots Without Fashions by Iain Crawford
20 Crazy McDonalds Finds
20 Crazy McDonalds Finds
From McDiplomas to Baby Ronald McDonalds
Paint-Splattering Shoes
Paint-Splattering Shoes
Martin Rud Creates Vibrant Color-Splashing Kicks Art
McPhotoshopping
McPhotoshopping
McDonalds Gets Creative With Digitally Modified Ad Campaigns
Presidential Athletic Prowess
Presidential Athletic Prowess
Showcasing Obama's Diverse Sports Skills
Presidential Portrait Remakes
Presidential Portrait Remakes
Shepard Fairey Gives Obama's Image a Makeover for Rolling Stone
Presidential Unicorn Rides
Presidential Unicorn Rides
Dan Lacey Creates Creepy Barack Obama Drawings
Maze Campaign Ads
Maze Campaign Ads
Advertisements for Strepsils Will Leave You Amazed
Gang Member Makeovers
Gang Member Makeovers
Richard Rodriguez's Lawyer Advocates 'Magnum P.I.' 'Stache for Trial
Gangster Coffee Cups
Gangster Coffee Cups
The Fisticup Can Give a Serious Punch
Sound Wave Paintings
Sound Wave Paintings
Linden Gledhill Splashes Around With Paint and Sound
10 Sexy MTV Advertisements
10 Sexy MTV Advertisements
From Sexploitation to Talking Genitals
Paint Splashing Shoes
Paint Splashing Shoes
SlamJam Dives Into Their BePositive 2010 S/S Collection
Color Splash Gowns
Color Splash Gowns
Paris Hilton's Dubai Fashion Puts a Colorful Spin on Traditional Dress
Gangster Jewelry
Gangster Jewelry
Mathmatiks' Badass Accessories Are for the Aggressive
Color-Popping Animal Ads
Color-Popping Animal Ads
basICColor Gets Wild With Vibrant Hue Advertisements
Musical Shoes
Musical Shoes
The Gangster CD Stereo Sneaker Plays Your Favourite Tracks
Stoned Advertisements
Stoned Advertisements
Showtime Promotes 'Weeds' With History of Cannabis
Sexploitation Ads
Sexploitation Ads
Advertisements From MTV That are Shockingly Provactive
Paint-Splashed Models
Paint-Splashed Models
Levis Ambiance Ad is a Titillating Paint Promotion
Sexvertising Watches
Sexvertising Watches
Racy Photography by Miles Aldridge to Sell Arm Candy
Double Entendre Advertising
Double Entendre Advertising
Cheeky Axe Ads are Naughty and Nice at the Same Time
Movie Sexvertising
Movie Sexvertising
Megan Fox Uses Human Nature to Promote 'Transformers' Sequel'
Mobile Hip-Hopvertisements
Mobile Hip-Hopvertisements
Gangster Gnomes Sell Brazil Telecom Mobile Phones
Milk Dresses
Milk Dresses
Andrey Razumovsky's Racy Liquid Fashiontography
Sexvertising Detergents
Sexvertising Detergents
Pace Detergent Sells Whiteness With T & A
Retro NY Gang Editorials
Retro NY Gang Editorials
'The United State' Throws Back to West Side Story
Suggestive Photo Shoots
Suggestive Photo Shoots
Justin Gaston Grabs His Crotch for Vman
Mischievous Junkfood Ads
Mischievous Junkfood Ads
Campaign Entices Mothers To Host Parties at McDonalds
Vintage Badvertising
Vintage Badvertising
Hilarious Dated Slogans to Inspire Contemporary Mad Men
Antagonistic Advertising
Antagonistic Advertising
Random Russian Calendars Feature Anti-Coca-Cola Artwork
play_circle_filled Buying Gangster's Belongings
Buying Gangster's Belongings
The Kray Twins Possessions Fetch £100,000 at Auction
Gangster School Supplies
Gangster School Supplies
Gun-Shaped Rulers Bring Unnecessary Violence to Classrooms
Exposing Famous Flaws as Advertising
Exposing Famous Flaws as Advertising
Sony Blue Ray HD Fly Ad is Absurd
Urban Knitting Gangs
Urban Knitting Gangs
Knittas Rage Against Stashes
Naughty Bagvertising
Naughty Bagvertising
Erotic Shopping Bags by Condomi
Suggestive Nerd Editorials
Suggestive Nerd Editorials
Gossip Boy Penn Badgley Grabs & Erupts in GQ Magazine
Suggestive Sizevertising
Suggestive Sizevertising
Deleye Stuffs Tighty Whiteys With Socks
Naughty Shopping Bags
Naughty Shopping Bags
French First Lady, Carla Bruni-Sarkozy, Bare on Pardon Totes
Fake Obscene Advertising
Fake Obscene Advertising
These MMMafia Censored Ads are Fauxtastic
High-Speed Droplet Photography
High-Speed Droplet Photography
10 Liquid Sculptures
McBakeries
McBakeries
McDonalds Launches McBakery Line
Public Fixtures Made Phallic
Public Fixtures Made Phallic
Tom of Finland's Suggestive Perfume Campaign
McDonalds by Mobile
McDonalds by Mobile
Japan's RFID Contactless Coupon Program
Overly Stimulating Ads
Overly Stimulating Ads
Swedish McDonalds Coffee Ads
McDonalds Makeover
McDonalds Makeover
Hip Store, Sleek Uniforms
Racist McDonalds Ad?
Racist McDonalds Ad?
Look Closer : Individuals
play_circle_filled McDonalds Uses Subliminal Advertising (or do they?)
McDonalds Uses Subliminal Advertising (or do they?)