Germany has its hands full with this risky advertising agency named BBDO from Dusseldorf. This ad was made to recruit people to join the BBDO Düsseldorf agency and it uses a great shock tactic to get the message through.
The ad plays off the iconic ‘Blood’ gang hand symbol and immediately draws attention. Photographer Klaus Merz did an excellent job with the composition of the photo as well.
All in all, I say this campaign is one of the most eye-catching ads I’ve seen yet.