Category
Fashion
Scaled Restraint
4.3
Trend score
Trend
What is the Rise of Headwear trend?
Rise of Headwear: Hats were a status symbol for many decades, and while they fell off the fashion radar for the greater part of the last decade, they're making a comeback. Millinery makes for easy-to-adopt statement pieces, as a single hat can lend itself to various looks, making it budget-friendly and versatile.
Trend themes
Themes within the Rise of Headwear trend
Three behaviours holding the trend together01
Headwear Comeback
Headwear has become a statement piece as people look for budget-friendly and versatile fashion items, creating disruptive innovation opportunities for statement hats and accessories.
02
Whimsical Fashion
Designers are increasingly incorporating playful and childlike accents, fun colors, and funky patterns to evoke happiness and nostalgia, creating opportunities for creative and colorful fashion products.
03
Avant-Garde Headpieces
Artistic and imaginative headgear, including outlandish pieces, candy hats, spikes, and cone-head hats, are emerging as a symbol of creativity and high-status, suggesting opportunities for unconventional and cutting-edge fashion accessories.
Industry implications
What the Rise of Headwear trend means for industry
Where the trend changes the playbookFor
Fashion
The fashion industry can benefit from incorporating whimsical accents and creative headgear as a way to offer versatile statement pieces.
For
Art and Design
Artistic and imaginative headgear, including outlandish pieces and candy hats, are a trend that reflects both creative and exploratory opportunities in art and design disciplines.
For
Textile and Fabrication
As the demand for avant-garde headgear increases, specialized manufacturers and textile designers can build disruptive innovation opportunities by experimenting with new materials, techniques, and styles.
Trend signals
Trend signals for Rise of Headwear
Trend score 4.3 out of 10, from popularity 53%, activity 67%, freshness 8%.
Popularity53%
Activity67%
Freshness8%
Audience
30%Men
70%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Rise of Headwear trend
9 featured examples from Apr 30 to Oct 11, 2009CategoryFashion
Spiked Cloche Hats
Avant-Garde Headwear in Andrey Yakovlev & Lili Aleeva's 'Dusty Butterflies'
Fashion industry professionals should take note of these trends as they offer opportunities for designers and manufacturers to create unique, cutting-edge headwear fashion items t…
CategoryPop Culture
Outlandish Hats
Vogue Russia Brings Out the Peculiar Headgear
The outlandish hats and peculiar headgear trend presents a chance for fashion apparel companies to incorporate bold and unconventional accessories into their collections, catering…
CategoryFashion
Oversized Derby Hats
Chic Brimmed Kentucky Derby Hats and Headdresses
Fashion industry players can integrate technology to innovate the design, production, and shopping experience for derby hats.
CategoryFashion
Feather Faces
Fabulous Avian Hairpieces From the Lanvin Fall 2009 Collection
Opportunities for fashion designers to explore the 1940s influences, as well as incorporate feather hairpieces and unique runway designs for future fashion collections.
CategoryLuxury
Pom-Pom Hats
Crafty Headgear Topped Off Diane Von Furstenberg's Fall 2009 Show
Fashion designers can incorporate childlike accents and fun colors into their collections to offer consumers a playful escape from current events.
CategoryLuxury
Cone-Head Couture
The Givenchy Spring 2010 Collection Features Dunce Hats
Opportunity for disruptive innovation in the fashion industry through the exploration of new color schemes and monochromatic design principles.
CategoryArt & Design
Next-Gen Pilgrim Hats
Claudia Schulz Designs Wool-Felt Headwear for Autumn
Opportunity to incorporate past styles into modern designs in the fashion industry.
CategoryFashion
Haute High Head Wraps
Danielle Scutt Shows Towering Hair Accessories for Fall
The rise of headgear as a fashion focus creates opportunities for businesses in the fashion accessories industry to design and create more extravagant headpieces.
CategoryArt & Design
Candy Hats
Will Cotton's Delicious Chapeaus Make for Scrumptious Accessories
The fashion industry can explore collaborations with the food industry to create edible accessories that blur the lines between fashion and culinary arts.
