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Meta Masculinity

Products for men are further gendered with a hyper-masculine design

Implications - Appealing to men that negate the de-gendering of society, brands are creating products that are not simply directed at men, but crafted in their patriarchal likeness. Facial hair and sports equipment is used as the epitome of toughness that is converted into everyday products that convey a man's sense of macho self.
2.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
8 Featured, 68 Examples:
634,537 Total Clicks
Date Range:
Jul 13 — Sep 14
Trending:
Mild
Consumer Insight Topics:

Featured Examples

Hidden Gun Safe Couches
Hidden Gun Safe Couches
This Couch Safe Will Keep You and Your Property Protected
This couch safe has been designed with ultimate safety in mind, and if you own this sofa you can feel a little bit more comfortable in your own home. Owing a fire-retardant safe is a must have. You... MORE
Fishhook-Shaped Bottle Openers
Fishhook-Shaped Bottle Openers
These Bottle-Opening Keychains Look Like Fish Hooks
At first glance, you might not be able to tell that these fishhook-shaped key chains are actually bottle-opening accessories. Designed by Corter Leather’s Eric Hein, the Bottle Hook represents... MORE
50-Caliber Bottle Openers
50-Caliber Bottle Openers
These Authentic Deactivated Bullets Open All of your Favorite Brews
These 50-caliber bottle openers have been converted from old bullets so they can open all of your favorite brews. These 50-caliber bottle openers are all made from authentic, once-fired .50 rounds.... MORE
Moustached Wallet Protectors
Moustached Wallet Protectors
The Man Card Prevents Credit Cards from Bending and Opens Bottles
This Man Card wallet protector is a must-have for manly men everywhere. It not only prevents credit card wear and tear, but also acts as a bottle opener. The credit card-shaped device features a... MORE
Bottle Opener Watches
Bottle Opener Watches
This Fun Buttle Opener Watch Announces That It's Party Time
The Happy Hour Watch is a fun bottle opener that hardly needs a dial to help you countdown to celebration. The watch is fully functional and when it’s viewed from the top, it really doesn’... MORE
Masculine Mustached Cufflinks
Masculine Mustached Cufflinks
This Stainless Steel Mustache Jewelry Brings Manliness to Formality
These masculine cufflinks are an excellent example of mustache jewelry. The men’s accessories are designed for French cuffed shirts, but they will still look great in any empty button hole. However,... MORE
Rugby Ball-Shaped Bags
Rugby Ball-Shaped Bags
This Novel Men's Wash Bag Takes the Shape of a Rugby Ball
This ‘Chapel Cards’ men’s wash bag is made of genuine brown leather, which is nothing out of the ordinary, but its rugby ball shape is definitely a novel feature. Alike the size... MORE
Porcelain Pipe Lighters
Porcelain Pipe Lighters
The Jonathan Adler Match Holder is a Quaint Piece of Pottery
Designer Jonathan Adler is known for infusing his designs with a quirky sense of humor, and this pipe-shaped match holder is just as amusing to look at as it is to use. Sitting pretty on the mantel,... MORE

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