Meta Masculinity

Products for men are further gendered with a hyper-masculine design

Implications - Appealing to men that negate the de-gendering of society, brands are creating products that are not simply directed at men, but crafted in their patriarchal likeness. Facial hair and sports equipment is used as the epitome of toughness that is converted into everyday products that convey a man's sense of macho self.
SCORE 3
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402,821 Total Clicks
Jul 13 - Sep 14
Mild
Art & DesignMarketingLifestyle
Featured Examples
Hidden Gun Safe Couches - This Couch Safe Will Keep You and Your Property Protected
SCORE 6.2
Warm 29,251 Clicks Pub: Aug 23, 13
Hidden Gun Safe Couches
This Couch Safe Will Keep You and Your Property Protected
This couch safe has been designed with ultimate safety in mind, and if you own this sofa you can feel a little bit more comfortable in your own home. Owing a fire-retardant safe is a must have. You... [More]
Fishhook-Shaped Bottle Openers - These Bottle-Opening Keychains Look Like Fish Hooks
SCORE 3
Mild 12,498 Clicks Pub: Aug 6, 13
Fishhook-Shaped Bottle Openers
These Bottle-Opening Keychains Look Like Fish Hooks
At first glance, you might not be able to tell that these fishhook-shaped key chains are actually bottle-opening accessories. Designed by Corter Leather’s Eric Hein, the Bottle Hook represents... [More]
50-Caliber Bottle Openers - These Authentic Deactivated Bullets Open All of your Favorite Brews
SCORE 1.4
Untested 8,950 Clicks Pub: Jul 2, 13
50-Caliber Bottle Openers
These Authentic Deactivated Bullets Open All of your Favorite Brews
These 50-caliber bottle openers have been converted from old bullets so they can open all of your favorite brews. These 50-caliber bottle openers are all made from authentic, once-fired .50 rounds.... [More]
Moustached Wallet Protectors - The Man Card Prevents Credit Cards from Bending and Opens Bottles
SCORE 2
Untested 2,545 Clicks Pub: Aug 18, 13
Moustached Wallet Protectors
The Man Card Prevents Credit Cards from Bending and Opens Bottles
This Man Card wallet protector is a must-have for manly men everywhere. It not only prevents credit card wear and tear, but also acts as a bottle opener. The credit card-shaped device features a... [More]
Bottle Opener Watches - This Fun Buttle Opener Watch Announces That It's Party Time
SCORE 2.4
Untested 1,978 Clicks Pub: Sep 17, 14
Bottle Opener Watches
This Fun Buttle Opener Watch Announces That It's Party Time
The Happy Hour Watch is a fun bottle opener that hardly needs a dial to help you countdown to celebration. The watch is fully functional and when it’s viewed from the top, it really doesn’... [More]
Masculine Mustached Cufflinks - This Stainless Steel Mustache Jewelry Brings Manliness to Formality
SCORE 1.8
Untested 872 Clicks Pub: Sep 5, 13
Masculine Mustached Cufflinks
This Stainless Steel Mustache Jewelry Brings Manliness to Formality
These masculine cufflinks are an excellent example of mustache jewelry. The men’s accessories are designed for French cuffed shirts, but they will still look great in any empty button hole. However,... [More]
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