As brands aim to appear approachable, high fashion is given an unpolished overhaul
Implications - While the traditional route for fashion brands is to create a lifestyle to aspire to, the roles have been reversed with models made to look less polished. This highlighting of imperfection relates to consumers on a more personal level and creates a relationship where viewers feel less intimidated.
Trend Themes
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Anti-glam Aesthetics — Fashion brands are opting for unpolished aesthetics to appear more approachable, leading to embracing imperfections in content creation and campaigns.
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Extreme Makeup Experimentation — Makeup artists are experimenting with unconventional colors and styles to challenge traditional beauty norms in fashion spreads and editorials.
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Raw, Gritty Visual Narratives — Fashion photography is moving towards a more candid, unplanned aesthetic, utilizing unconventional poses and mud-splattered models to create an evocative visual experience.
Industry Implications
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Fashion & Clothing — Fashion brands can create campaigns that embrace imperfections, challenge traditional beauty norms, or create raw, gritty visual narratives to stand out in a crowded, competitive market.
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Beauty & Cosmetics — Though makeup experimentation has always been part of beauty, the rise of unconventional colors and styles allows brands to create edgier, more daring products that cater to bolder consumers.
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Art & Photography — Photography and art enthusiasts can find inspiration in the raw, candid aesthetics of fashion editorials, experimenting with off-center poses, unconventional angles, and grittier visual narratives to create eye-catching works.
5 Featured, 43 Examples:
628,917 Total Clicks
Date Range:
Oct 13 — Nov 14
Trending:
Warm
Consumer Insight Topics:
