Mac at Elite Models stars in F****** Young! Online's "Psychosis" editorial. The model is captured by photographer Neva Wireko's lens and outfitted by wardrobe stylist Othello Grey. Mac dons a range of vanguard looks from top labels that include Rick Owens, Comme des Garçons Shirt and Nom De Guerre among other familiar names.
F****** Young! Online's "Psychosis" image series is vanguard and centers around a dark and disturbing subject matter. Its model star fights his inner demons and evokes emotion in this troubling and dramatic image series.
This editorial is lensed in a studio setting and highlights a wardrobe of oversized trench coats, paneled shirt garments and fitted trousers that are paired with sleek ankle boot accessories. Grooming for the shoot is courtesy of Bree Powell who creates a messy yet modern hairstyle for her model muse.
Image Credit: Neva Wireko
What's Driving This Trend
- Dark Fashion Editorial
- Disruptive innovation opportunity: Explore unconventional and provocative themes in fashion editorials to capture the attention of a younger and edgier audience.
- Vanguard Design Labels
- Disruptive innovation opportunity: Collaborate with avant-garde fashion designers to create unique and boundary-pushing clothing collections that appeal to fashion-forward individuals.
- Emotive Studio Photography
- Disruptive innovation opportunity: Experiment with emotionally charged and raw photography styles in studio settings to create thought-provoking visual narratives.
Who This Affects Most
- Fashion
- Disruptive innovation opportunity: Use cutting-edge fabrics and technologies in fashion design to create garments that encompass both style and functionality.
- Photography
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- Hair and Beauty
- Disruptive innovation opportunity: Introduce unconventional and avant-garde hairstyling techniques and products that cater to individuals seeking unique and bold looks.
