Tousled hair and experimental makeup is another form of expression for both men and women, so it is only natural that many people will be taking note of model Sung Hee Kim's look in her Vogue China editorial. With windswept hair that looks greasy at times as well as bold eye looks that definitely color outside of the lines, Sung Hee Kim is making a statement that will grab anyone's attention.
Providing a lot of inspiration for the holiday season, Sung Hee Kim was worked on by hair stylist Miki at Tim Howard, makeup artist Fredrik Stambro and manicurist Honey. Sung Hee Kim was casted by Piergiorgio Del Moro and shot in studio by photographer Marcus Ohlsson. She was styled by fashion editor Stevie Dance.
Key Themes Behind This Trend
- Artfully Messy Beauty
- The trend of intentionally relaxed and undone hairstyles and makeup looks presents an opportunity for beauty brands to market their products towards a more natural and carefree aesthetic.
- Experimental Makeup
- Bold and unconventional makeup looks are becoming increasingly popular, creating opportunities for makeup brands to release edgier products that cater to those seeking to push the boundaries of their beauty routines.
- Windswept Hair Styling
- The trend of intentionally tousled and windswept hairstyles opens opportunities for haircare brands to create products specifically designed for achieving this undone look, such as texturizing sprays and volumizing powders.
Where This Applies
- Beauty
- The beauty industry can take advantage of these trends by offering new product lines and advertising campaigns that emphasize a relaxed and unconventional look.
- Fashion
- These trends align with the current fashion movement towards a more laid-back and casual aesthetic, presenting opportunities for fashion brands to incorporate these looks into their collections.
- Photography
- Fashion photography can experiment with new creative techniques, such as capturing images that highlight the movement and texture of windswept hair and bold makeup looks.
