Category
Lifestyle
Gentle Diagnostics
Trend cluster
Category
Matured
Childhood
Cartoon characters are given adult makeovers that reinforce reality.
5.9
Trend score
What's Happening
What is the Matured Childhood trend?
Matured Childhood: While cartoon characters used to remain untouched by time, realistic makeovers bring them into the present and provide further tangibility for consumers that long for childhood nostalgia. Negating Peter Pan syndrome, grown up cartoons acknowledge reality and reinforce that childhood doesn't have to end, but can rather grow with them.
Trend themes
Themes within the Matured Childhood trend
Three behaviours holding the trend together01
Nostalgic Character Upgrades
Realistic makeovers of cartoon and fairy tale characters provide further tangibility for consumers that long for childhood nostalgia.
02
Fashionable Cartoon Characters
Re-imagining beloved cartoons and fairy tale characters as fashionable helps bring youthfulness to classic characters.
03
Adult Re-Imaginings of Cartoons
Nostalgic remembrances of childhood cartoons are given a mature update, showing what favorite characters would look like as adults.
Industry implications
What the Matured Childhood trend means for industry
Where the trend changes the playbookFor
Entertainment
Entertainment companies can explore partnerships and collaborations to modernize beloved characters and reach a wider audience.
For
Fashion
Fashion companies can incorporate beloved cartoon and fairy tale characters into their designs to add a playful, nostalgic touch to their collections.
For
Art
Artists can re-imagine classic characters to engage their audience, evoke nostalgia, and showcase their creativity and talent.
Trend signals
Trend signals for Matured Childhood
Trend score 5.9 out of 10, from popularity 82%, activity 87%, freshness 8%.
Popularity82%
Activity87%
Freshness8%
Audience
30%Men
70%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Evidence
Examples of the Matured Childhood trend
5 featured examples from Jan 11 to Sep 11, 2013CategoryArt & Design
Fairytale College Student Cartoons
'Disney University' Takes Classic Characters Back to School
The entertainment industry can take advantage of the trend by creating new properties or updating classic ones in order to appeal to new and existing audiences, potentially increa…
CategoryPop Culture
Nostalgic Aged Cartoons
These Grown Up Cartoon Characters Bring Back Child-Like Memories
Potential for animation studios to create spin-off series or movies that depict cartoon characters as adults.
CategoryFashion
Cartoon Couture Collections
Jerome Lamaar Takes Cartoon Characters Into the New Century
Incorporating popular cartoon characters into high-end fashion brands can attract new customers and generate brand collaborations.
CategoryLife-Stages
Matured Kid Cartoons
Grown Up Magic School Bus Characters are Full-Fledged Adults
Opportunity for production companies to develop new animated series or films featuring popular characters from childhood with mature storylines.
CategoryFashion
Designer-Dressed 90s Cartoons
Michele Moricci Fashionably Updates 90s Cartoon Character Outfits
Providing opportunities for collaborations between fashion designers and media companies to revive beloved cartoon characters in a fashionable way.
