Category
Lifestyle
Assisted Choices
Trend cluster
Category
Holiday
Matured
Holiday merchandise gets an upscale overhaul to appeal to adults.
4.1
Trend score
Trend
What is the Holiday Matured trend?
Holiday Matured: Holidays have long since been focused on children, but as the number of DINKs (double income, no kids) rises in North America, brands are augmenting holidays to be more appropriate for adult consumers. Often placing a darker spin on celebrations, these innovations create something more mundane and appealing for the nine-to-five demographic.
Trend themes
Themes within the Holiday Matured trend
Three behaviours holding the trend together01
Adult-Targeted Holidays
Brands are transforming holidays into more mundane and alluring events for adult consumers, with a particular focus on DINK (double income, no kids) demographics.
02
Artistic Easter Eggs
Easter egg hunts are being elevated with designer, artist, and architect embellished eggs in charity events such as 'The Big Egg Hunt NY'.
03
Innovative Egg Packaging
Easter eggs are stylized with text, typography, and customizable carton assemblies that appeal to editorial-inclined graphic designers and text-enthusiastic creatives.
Industry implications
What the Holiday Matured trend means for industry
Where the trend changes the playbookFor
Holiday Merchandise
There is potential for brands to explore holiday merchandise to include more significant, adult-targeted events to capture emerging DINK demographics.
For
Product Packaging
Packaging can be embellished with typography and customizable carton assemblies, adding another layer of attraction and exclusivity to the product.
For
Luxury Hotels and Tourism
Hotels could incorporate in-room holiday traditions, including Easter egg hunts, to prompt more separate travellers, families or couples to stay overnight or over a short vacation.
Trend signals
Trend signals for Holiday Matured
Trend score 4.1 out of 10, from popularity 60%, activity 54%, freshness 8%.
Popularity60%
Activity54%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Evidence
Examples of the Holiday Matured trend
6 featured examples from Nov 1, 2013 to Apr 14, 2014CategoryLifestyle
Typographical Easter Eggs
Typo Egg Packaging is a Terrifically Texty Gift for a Graphic Designer
Developing customized egg packaging, integrating typography into packaging design, or working on creative Easter egg designs for clients.
CategoryFashion
Prickly Manicure Designs
The Rose Noir Nails are a Fresh Take on Sharp Fashion
Opportunity for beauty salon and spa owners to introduce edgy and unique nail designs to attract clients.
CategoryArt & Design
Artistic NYC Easter Hunts
'The Big Egg Hunt NY' Kicks Off April with its Easter Egg Hunt
Charities and non-profit organizations can incorporate a unique element to their fundraising strategies by organizing similar events that combine art and fundraising.
CategoryFashion
Abstract Anatomy Exposing Loafers
The Lavish Bones Loafers are a Mixture of Scary and Chic
The Lavish Bones Loafers demonstrate the potential for disruptive innovation in the footwear industry by introducing unconventional and avant-garde designs that cater to niche fas…
CategoryMarketing
Couture Christmas Tables
Lanvin Dresses a Lavish Christmas Table for ELLE International
Lifestyle/homeware brands are partnering with fashion designers to create holiday-themed home decor products and displays.
CategoryWorld
Hotel Easter Egg Hunts
The Thompson Chicago Hotel is Offering an In-Room Easter Egg Hunt
Hotels and resorts can cater to families and couples looking for unique and playful holiday experiences by offering in-room Easter egg hunts.
