Masculine Cosmetics

As male consumers focus more on lifestyle, men-only cosmetics rise

Implications - The cosmetic market is disproportionately focused on women, which is being shaken up by brands looking to broaden the demographic focus with products for men only. As male consumers continue to be more interested in lifestyle and appearance, the introduction of cosmetics for men rebrands a one sided market to the delight of consumers across the board.
SCORE 6.8
Popularity
Activity
Freshness
Megatrends
Patterns
33,303 Total Clicks
Feb 17 - Sep 17
This Month and Warm
Featured Examples
Handcrafted Men's Skincare - 'Big Boy' Specializes in Creating Natural Skincare Products for Men
SCORE 8
This Month and Hot 346 Clicks Pub: Sep 9, 17
Handcrafted Men's Skincare
'Big Boy' Specializes in Creating Natural Skincare Products for Men
‘Big Boy’ is a Sicilian grooming brand that makes a range of handcrafted skincare products for men with an emphasis on drawing from the art of Sicilian craftsmanship and ingredients.... [More]
Masculine Depilatory Creams - The SmoothTech Pro Men's Hair Removal Cream is Gentle and Effective
SCORE 5.5
This Year and Warm 723 Clicks Pub: Feb 1, 17
Masculine Depilatory Creams
The SmoothTech Pro Men's Hair Removal Cream is Gentle and Effective
The vast majority of products for hair removal on the market are designed with women in mind, so the SmoothTech Pro men’s hair removal cream is intended to offer guys a new way to eliminate... [More]
Male-Specific Color Correctors - FORMEN's Under Eye Concealer + PRO Palette Evens and Brightens Skin
SCORE 6.5
This Quarter and Warm 316 Clicks Pub: Jul 12, 17
Male-Specific Color Correctors
FORMEN's Under Eye Concealer + PRO Palette Evens and Brightens Skin
FORMEN’s Under Eye Concealer + PRO Palette is a three-in-one color corrector that helps to even and buff out skin. Ideal for concealing under eye bags or dark circles, this handy palette... [More]
Male-Targeted Sheet Masks - Superface's Anti-Aging Sheet Mask for Men Nourishes and Lifts the Skin
SCORE 5.9
This Year and Warm 462 Clicks Pub: May 2, 17
Male-Targeted Sheet Masks
Superface's Anti-Aging Sheet Mask for Men Nourishes and Lifts the Skin
Even though there the majority of sheet masks are designed for women, many of them are used by men, so Superface decided to come out with a sheet masks for men that specifically targets their... [More]
Male-Specific Revitalizing Serums - Jiva Apoha's Sundara Handsome Face Serum Soothes and Repairs
SCORE 6.1
This Month and Warm 145 Clicks Pub: Sep 11, 17
Male-Specific Revitalizing Serums
Jiva Apoha's Sundara Handsome Face Serum Soothes and Repairs
Jiva Apoha is an India-based skincare brand that is known for its organically sourced oils—this revitalizing serum is a formula specifically designed for men and works to boost circulation,... [More]
Quantcast