As male consumers focus more on lifestyle, men-only cosmetics rise
Implications - The cosmetic market is disproportionately focused on women, which is being shaken up by brands looking to broaden the demographic focus with products for men only. As male consumers continue to be more interested in lifestyle and appearance, the introduction of cosmetics for men rebrands a one sided market to the delight of consumers across the board.
Trend Themes
1. Male Grooming - As male consumers take more interest in personal grooming and appearance, the introduction of cosmetics and skincare products for men offer a new way to capture a previously underserved market.
2. Gender Neutral Beauty - Brands looking to broaden the demographic focus and challenge traditional beauty norms by offering unisex or gender-neutral products.
3. Organic Skincare - Increasing demand for skincare products featuring naturally-sourced and organically-processed ingredients.
Industry Implications
1. Beauty and Personal Care - Companies in the beauty and personal care industry need to adapt to the growing demand for male-specific, organic, and gender-neutral products.
2. Retail - Retailers have the opportunity to expand product lines based on the latest grooming and skincare trends for men, including sheet masks, color correctors, hair removal and revitalizing serums.
3. Manufacturing - Manufacturers have an opportunity to specialize in handcrafted, natural, and organic formulas to build unique offerings. This enables them to tap into the beauty and personal care market and reach a previously untapped male audience.
5 Featured, 43 Examples:
92,064 Total Clicks
Date Range:
Aug 14 — Sep 17
Trending:
Average
Consumer Insight Topics:
