Category
Fashion
Scaled Restraint
Trend cluster
Category
Liquid-to-Powder
Cosmetic products that transform from liquid-to-powder are becoming popular.
2.6
Trend score
Trend
What is the Liquid-to-Powder trend?
Liquid-to-Powder: Liquid-to-powder cosmetic products can now be found in everything from foundation to eyeshadow formulas, and are increasingly popular for the finish they offer. The initial liquid formula of these products allow for easy blending, while the powdery finish they set to is ideal for oily skin.
Insight
The consumer insight behind the Liquid-to-Powder trend
Cosmetic formulations are increasingly diverse as consumers become more informed about products in this space and seek out innovative formulas that give them their desired results. Beauty and experimentation go hand-in-hand for many consumers, and those who choose to wear makeup as a form of creative expression often seek out products that enhance this process.
Trend themes
Themes within the Liquid-to-Powder trend
Three behaviours holding the trend together01
Diverse Cosmetic Formulations
Cosmetic formulations are increasingly diverse as consumers become more informed about products and seek out innovative formulas.
02
Liquid-to-Powder Transformations
Transformative makeup formulas, including liquid-to-powder products, are increasingly popular and sought-after.
03
Oil-Absorbing Serums
Oil-absorbing serums that leave behind a powdered finish without talc are becoming more popular and offer a unique innovation opportunity.
Industry implications
What the Liquid-to-Powder trend means for industry
Where the trend changes the playbookFor
Cosmetics
The cosmetics industry is driven by diverse formulations and transformative products like liquid-to-powder formulas, offering brands opportunities to innovate.
For
Skincare
The skincare industry is seeing more innovative and unique product formulations, such as oil-absorbing serums, as consumers seek out effective solutions.
For
Beauty
The beauty industry is constantly evolving as consumers explore new products like liquid-to-powder cosmetics and seek out unique innovation opportunities.
Workshop question
How is your brand prioritizing innovation in the way it presents its products/services?
Trend signals
Trend signals for Liquid-to-Powder
Trend score 2.6 out of 10, from popularity 42%, activity 28%, freshness 10%.
Popularity42%
Activity28%
Freshness10%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Liquid-to-Powder trend
4 featured examples from Sep 2, 2019 to Mar 20, 2020CategoryFashion
Liquid-to-Powder Eyeshadows
Glossier's Skywash Enhances the Eyes with a Soft Diffusion of Color
The beauty industry can take advantage of the liquid-to-powder eyeshadow trend to offer innovative products that cater to the desire for a soft, diffused finish.
CategoryFashion
Lightweight Liquid-to-Powder Foundations
True Portrait Foundation Provides Medium Coverage
Beauty companies can leverage the rise of vegan-friendly and liquid-to-powder makeup trends to disrupt the traditional makeup market with inclusive and innovative products.
CategoryFashion
Oil-Absorbing Skin Serums
'Liquid Powder' Creates a Powdered Finish Without the Use of Talc
Opportunity for beauty brands to expand their product offerings with innovative oil-absorbing serums and liquid-to-powder formulas.
CategoryFashion
Liquid-to-Powder Foundations
The Skin Long-Wear Fluid Powder Foundation Has a Unique Formula
The cosmetics and beauty industry has disruptive innovation opportunities for liquid-to-powder foundation formulas with environmental protection, blue light and UV protection.
