Nutrient-rich kombucha is being infused into skincare products
Implications - The large quantities of probiotics found in kombucha beverages are piquing interest in the skincare world, and the fermented tea-based beverages are now being infused into skin treatments. The benefit of this shift is the automatic association that the term "kombucha" has with "health," giving consumers an easily identifiable marker while offering am easily marketable point of distinction for brands that are offering kombucha skincare.
Workshop Question - How can your brand adopt a popular emerging trend in an adjacent industry?
