Beauty products use ingredients safe enough to eat to emphasize health
Implications - Though image-based social sites like Instagram have placed more emphasis on aesthetic beauty, healthy has become a status symbol as well. This has created a desire for products that boost beauty and well-being. Edible ingredients are of the most trustworthy, tapping into the psychology that anything good enough to go in your body, is safe on your body.
Workshop Question - What is your brand doing to provide consumers with an elevated wellness experience? What are you doing to make the psychological connection between wellness and your product?
Trend Themes
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Edible Ingredients in Beauty Products — Consumers desire for products that boost beauty and well-being is creating a trend of using edible ingredients in beauty products.
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Superfood Ingredients for Skincare — Powering cosmetic products with superfood ingredients is a growing trend among organic cosmetic lines.
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Safe-to-consume Cosmetic Products for Children — The Kid Licks line of organic nail polish and other edible cosmetic products is a new trend catering to parents' concerns about the safety of cosmetics for children.
Industry Implications
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Beauty and Personal Care — Incorporating edible or superfood ingredients into beauty and personal care products can create a unique selling point for companies in the industry.
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Organic Food and Beverages — The growing trend of using food ingredients in beauty products presents a new opportunity for organic food and beverage companies to expand into the beauty industry.
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Childcare — The development of safe-to-consume cosmetic products for children presents a new niche market for companies that cater to parents' concerns about their children's safety.
