Beauty products use ingredients safe enough to eat to emphasize health
Implications - Though image-based social sites like Instagram have placed more emphasis on aesthetic beauty, healthy has become a status symbol as well. This has created a desire for products that boost beauty and well-being. Edible ingredients are of the most trustworthy, tapping into the psychology that anything good enough to go in your body, is safe on your body.
Workshop Question - What is your brand doing to provide consumers with an elevated wellness experience? What are you doing to make the psychological connection between wellness and your product?
Trend Themes
1. Edible Ingredients in Beauty Products - Consumers desire for products that boost beauty and well-being is creating a trend of using edible ingredients in beauty products.
2. Superfood Ingredients for Skincare - Powering cosmetic products with superfood ingredients is a growing trend among organic cosmetic lines.
3. Safe-to-consume Cosmetic Products for Children - The Kid Licks line of organic nail polish and other edible cosmetic products is a new trend catering to parents' concerns about the safety of cosmetics for children.
Industry Implications
1. Beauty and Personal Care - Incorporating edible or superfood ingredients into beauty and personal care products can create a unique selling point for companies in the industry.
2. Organic Food and Beverages - The growing trend of using food ingredients in beauty products presents a new opportunity for organic food and beverage companies to expand into the beauty industry.
3. Childcare - The development of safe-to-consume cosmetic products for children presents a new niche market for companies that cater to parents' concerns about their children's safety.
