Trend cluster
Category

Juvenile
Tech

Brands prep youth for tech-saturated lives with training gadgets.

Digital Youth Tracking TimepiecesGPS-Tracking Children's WatchesChild-Friendly Fitness TrackersJuvenile Smart WatchesVideo Exploration Toys

Trend

What is the Juvenile Tech trend?

Juvenile Tech: As the wearable market stands on the brink of cultural adoption, brands are scaling down devices to ready children for a life that will be saturated with technology. Playing with the idea of training wheels, the devices signify a shift in the parental mindset to become more active in preparing youth for life in the 21st century.

Trend themes

Themes within the Juvenile Tech trend

Three behaviours holding the trend together
01

Wearable Technology for Youth

Brands are developing wearable technology specifically for children to prepare them for a tech-saturated life.

02

Child-Friendly Health and Fitness Devices

Technology companies are developing devices to make maintaining children's health and fitness interesting and engaging.

03

Durable and Child-Proof Learning Devices

Technology companies are developing tough and durable devices for children to learn and play with.

Industry implications

What the Juvenile Tech trend means for industry

Where the trend changes the playbook
For

Technology

These innovative trends are occurring in the technology industry.

For

Health and Fitness

The child-friendly health and fitness devices trend is occurring in the health and fitness industry.

For

Education

The development of durable and child-proof learning devices is occurring within the education industry.

Trend signals

Trend signals for Juvenile Tech

Trend score 2.5 out of 10, from popularity 45%, activity 21%, freshness 8%.

Popularity45%
Activity21%
Freshness8%
Audience
70%Men
30%Women
  • Gen Alpha
  • Gen Z
  • Millennial
  • Gen X
  • Boomer (not a primary audience)
Market
North America

Evidence

Examples of the Juvenile Tech trend

6 featured examples from Feb 3 to May 22, 2014