Category
Lifestyle
Assisted Choices
Trend cluster
Category
Installed
Tree
Tree-based installations offer sanctity and raise awareness.
3.5
Trend score
Trend
What is the Installed Tree trend?
Installed Tree: Tre - In urban areas, the scarcity of trees can lead to a lack of awareness around their ecological importance and vulnerability–a fact which brands and designers are aiming to mitigate with specialty, tree-based installations. These installations place the topic in front of consumers both visually and intellectually.
Insight
The consumer insight behind the Installed Tree trend
Many consumers living in dense urban environments are rarely exposed to green space, unless they specifically seek them out. The benefit of connecting to nature is the sense of escapism it offers, particularly for those who aren't accustomed to interacting with it on a daily basis. The enhanced prioritization of green spaces in urban areas comes with consumers' push for re-connecting with their nature-based proclivities amidst the busyness of life in a city.
Trend themes
Themes within the Installed Tree trend
Three behaviours holding the trend together01
Green Space Awareness
Urban areas with a lack of trees are prioritizing green spaces in urban areas to provide consumers with a sense of escapism and re-connecting with nature-based proclivities which provides an opportunity for disruptive innovation to create green spaces and tree-based installation
02
Mix-use sustainable architectural concepts
Sustainable architecture with integrated green spaces and active designs are in demand. This provides an opportunity for disruptive innovation to create high-density urban living with trees and plants designed for mixed-use buildings like the Arboricole, by Vincent Callebaut
03
Nature-Inspired Architecture
Architecture firms are designing offices for leading brands with nature-inspired designs that incorporate trees, pools of water and other natural elements to maximize the effects of green spaces, creating an opportunity for disruptive innovation to design sustainable and eco-friendly offices.
Industry implications
What the Installed Tree trend means for industry
Where the trend changes the playbookFor
Urban Development
Urban developers can incorporate more green spaces and tree-based installations in urban areas for enhancing nature-based design in architecture
For
Architecture and Design
Architects and designers can incorporate green design elements such as plants, trees and natural elements to create sustainable and eco-friendly designs that can help improve air quality, decrease global warming and enhance the consumer experience.
For
Environmental Arts and Installations
Artists and designers can create innovative art installations like Voice of Nature that combine technology, nature and art to raise awareness around environmental issues like pollution.
Workshop question
How can your brand more viscerally connect its customers to the causes it celebrates?
Trend signals
Trend signals for Installed Tree
Trend score 3.5 out of 10, from popularity 40%, activity 55%, freshness 8%.
Popularity40%
Activity55%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Installed Tree trend
4 featured examples from Mar 22 to Dec 18, 2018CategoryEco
Horticultural High-Rise Towers
This Mixed-Use Tower Would Produce Fruits and Vegetables
The Arboricole presents an opportunity for architects to explore innovative designs that prioritize sustainability and incorporate green spaces in high-rise buildings.
CategoryArt & Design
Experience-Enhancing Urban Street Projects
Aim Architecture & URBAN MATTERS Explore a Dual Concept
The integration of natural environments in urban development creates opportunities for architects to implement sustainable and innovative designs.
CategoryArt & Design
Natural In-House Installations
David Chipperfield Architects Boasts Nature-Inspired Architecture
Opportunity for architectural firms to embrace nature-inspired designs, creating buildings and structures that seamlessly blend with their surroundings and promote sustainability.
CategoryEco
Tree-Monitoring Art Installations
'Voice of Nature' Explores the Effects of Pollution on Trees
Integrating sensor technology into environmental monitoring systems can provide valuable insights for research, conservation, and urban planning.
