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Inflatable Wear

Fashion designers are launching inflatable garments for consumers to wear

Trend - The inflatable aesthetic has been explored as a concept by fashion designers on the runway floor. Now, brands are launching consumer-focused wearable garments, with inflatable functionalities that capture attention with a unique appeal or a special functionality.

Insight - Contemporary consumers—especially Gen Z and Millennials—are continuously prioritizing their need for self-expression, both in real life and on social media. In order to come off as unique and interesting, consumers in this space are placing a big emphasis on surrounding themselves with novelty items that are captivating. Affording them the possibility to become the center of attention, consumers feel more comfortable and confident in themselves as a result.
Workshop Question - How might your brand appeal to consumer's interest in novelty?
9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 31 Examples:
44,326 Total Clicks
Date Range:
Apr 20 — Sep 20
Trending:
This Month and V. Hot

Featured Examples

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