Category
Art & Design
Oven Aesthetics
Trend cluster
Category
Inflatable
Wear
Fashion designers are launching inflatable garments for consumers to wear.
6.0
Trend score
Trend
What is the Inflatable Wear trend?
Inflatable Wear: The inflatable aesthetic has been explored as a concept by fashion designers on the runway floor. Now, brands are launching consumer-focused wearable garments, with inflatable functionalities that capture attention with a unique appeal or a special functionality.
Insight
The consumer insight behind the Inflatable Wear trend
Contemporary consumers—especially Gen Z and Millennials—are continuously prioritizing their need for self-expression, both in real life and on social media. In order to come off as unique and interesting, consumers in this space are placing a big emphasis on surrounding themselves with novelty items that are captivating. Affording them the possibility to become the center of attention, consumers feel more comfortable and confident in themselves as a result.
Trend themes
Themes within the Inflatable Wear trend
Three behaviours holding the trend together01
Inflatable Fashion
Inflatable garments with unique styles and functionalities are capturing attention in the fashion industry, providing opportunities for self-expression.
02
Customizable Wearables
Fashion brands are launching wearable garments that can be customized by wearers to suit their needs, providing opportunities for innovation in smart and interactive clothing.
03
Personal Space Protection
Wearable innovations that create a barrier between the wearer and their surroundings, such as inflatable jackets, are becoming popular solutions for consumers seeking personal space in crowded environments.
Industry implications
What the Inflatable Wear trend means for industry
Where the trend changes the playbookFor
Fashion
Inflatable fashion is creating opportunities for unique self-expression in the clothing industry.
For
Technology
Customizable wearables are creating opportunities for innovation in the tech industry, with advancements in smart clothing and interactive garments.
For
Travel and Hospitality
Personal space protection innovations like inflatable jackets are becoming popular solutions for consumers in crowded environments, providing opportunities for innovation in the travel and hospitality industry.
Workshop question
How might your brand appeal to consumer's interest in novelty?
Trend signals
Trend signals for Inflatable Wear
Trend score 6.0 out of 10, from popularity 82%, activity 90%, freshness 9%.
Popularity82%
Activity90%
Freshness9%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Inflatable Wear trend
4 featured examples from Apr 2 to Sep 6, 2020CategoryUnique
Inflatable Floating Suits
SiiGii's Suit Lets Wearers Float and Stay Protected from the Sun
Companies in the outdoor recreation industry can innovate by incorporating inflatable, sun-protective materials and technologies for their product lines.
CategoryMarketing
Personal Space-Centric Inflatable Jackets
The Space Optimiser Can Be Inflated Via an Electric Pump
Hotels and resorts can offer inflatable jackets as an additional amenity to enhance guests' comfort and privacy.
CategoryFashion
Viral Inflatable Trouser Pre-Orders
Harikrishnan Garnered Global Attention with His Airy Trousers
As the fashion industry continues to evolve, designers and companies may look to the rising trend of inflatable fashion, such as Harikrishnan's Inflatable Trousers, to create new…
CategoryFashion
Inflatable Springtime Jackets
The Nike ISPA Inflate Jacket Accommodates Changing Temperatures
Disruptive innovation opportunity: Integrate inflatable technology into clothing lines to offer functional and customizable options.
