Category
Tech
Delegated Interfaces
Trend cluster
Category
Indulgent
Convenience
A shift in priorities has consumers tracking down guilty pleasures.
5.2
Trend score
Trend
What is the Indulgent Convenience trend?
Indulgent Convenience: As tech devices become more integrated into the consumer lifestyle, traditional tracking devices and apps are taking on a new form. Offering an alternative to GPS devices or health monitors, these innovations help consumers locate more gratifying services, like fast food restaurants, representing a rise in tech devices that encourage rather than deter indulgent behavior.
Trend themes
Themes within the Indulgent Convenience trend
Three behaviours holding the trend together01
Indulgence Tracking Apps
Shift from traditional tracking apps to more indulgent tracking apps that encourage gratifying services.
02
Mobile Loyalty Apps
Increase in mobile loyalty apps that offer points for frequent visits and purchases.
03
Ice Cream Social Apps
Beacon technology used to locate nearby ice cream places to revive ice cream socials.
Industry implications
What the Indulgent Convenience trend means for industry
Where the trend changes the playbookFor
Food Delivery
Opportunity for food delivery companies to partner with indulgence tracking apps to offer on-demand delivery for fast food and other gratifying services.
For
Retail Loyalty Programs
Retailers can adapt to mobile loyalty apps by offering point systems that encourage frequent purchases and visits, with prizes like discounts and freebies.
For
Location-Based Services
Technology focused on real-time location-based services can tap into the growing demand for indulgence tracking and ice cream social apps.
Trend signals
Trend signals for Indulgent Convenience
Trend score 5.2 out of 10, from popularity 89%, activity 59%, freshness 8%.
Popularity89%
Activity59%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Indulgent Convenience trend
4 featured examples from Jun 12 to Sep 3, 2014CategoryTech
On-Demand Delivery Apps
The WunWun Allows Consumers to get Products Delivered for Free
Disruptive innovation opportunity: Implement an on-demand delivery service to enhance customer convenience and compete with e-commerce giants.
CategoryTech
Ice Cream Social Apps
Magnum's M-Pulse App Locates Nearby Treats with Beacon Technology
Restaurants, cafes, and food trucks can implement beacon technology and social apps like M-Pulse to increase customer engagement and attract new business.
CategoryTech
Ice Cream Tracker Apps
O2 Turns an Ice Cream Truck Business Hi-Tech with a Mobile App & More
The food truck industry can take advantage of the use of technology, specifically mobile apps and real-time location tracking to improve their operations and customer engagement.
CategoryTech
Pretzel Point Apps
Auntie Ann's Pretzel Perks Mobile Loyalty App Puts Points Towards Tasty Rewards
The food and beverage industry can leverage mobile loyalty apps with gamified features to reward customer loyalty and drive repeat purchases.
