A shift in priorities has consumers tracking down guilty pleasures
Implications - As tech devices become more integrated into the consumer lifestyle, traditional tracking devices and apps are taking on a new form. Offering an alternative to GPS devices or health monitors, these innovations help consumers locate more gratifying services, like fast food restaurants, representing a rise in tech devices that encourage rather than deter indulgent behavior.
Trend Themes
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Indulgence Tracking Apps — Shift from traditional tracking apps to more indulgent tracking apps that encourage gratifying services.
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Mobile Loyalty Apps — Increase in mobile loyalty apps that offer points for frequent visits and purchases.
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Ice Cream Social Apps — Beacon technology used to locate nearby ice cream places to revive ice cream socials.
Industry Implications
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Food Delivery — Opportunity for food delivery companies to partner with indulgence tracking apps to offer on-demand delivery for fast food and other gratifying services.
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Retail Loyalty Programs — Retailers can adapt to mobile loyalty apps by offering point systems that encourage frequent purchases and visits, with prizes like discounts and freebies.
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Location-based Services — Technology focused on real-time location-based services can tap into the growing demand for indulgence tracking and ice cream social apps.
