Category
Tech
Automated Upkeep
Trend cluster
Category
Individualistic
Play
Relying less on schools, parents turn to solo educational toys.
2.8
Trend score
Trend
What is the Individualistic Play trend?
Individualistic Play: The classroom environment is heavily focused on the whole rather than the individual, which is having parents look for outside options to effectively help children learn on their own. Products designed with the solo child in mind are helping to effectively teach about science through play without the need for formalized lessons.
Trend themes
Themes within the Individualistic Play trend
Three behaviours holding the trend together01
Individualized Learning
Parents are looking for ways to help children learn on their own, looking for products designed with the solo child in mind.
02
Digital Assistants for Children
Stuffed toys and mats are getting connected to apps to engage kids in learning with greater depth and interactivity.
03
Robotics and Coding Education
Games, educational toys and apps are introducing children to robotics, programming and increasing their problem-solving, critical thinking skills.
Industry implications
What the Individualistic Play trend means for industry
Where the trend changes the playbookFor
Education Technology
The demand for educational technology that integrates with solo learning and promotes hands-on experiences is growing.
For
Children's Toys
The integration of technology and educational components is becoming more prominent in children's toy lines.
For
Language and Multicultural Education
There are growing trends of toys and apps designed to help young children learn foreign languages and increase their awareness of different cultures.
Trend signals
Trend signals for Individualistic Play
Trend score 2.8 out of 10, from popularity 46%, activity 31%, freshness 8%.
Popularity46%
Activity31%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Evidence
Examples of the Individualistic Play trend
9 featured examples from Jun 1, 2013 to Jun 3, 2015CategoryLife-Stages
Educational Robot Toys
Codie Takes a Simple Gaming Approach to Teaching Coding to Children
The toy industry can capitalize on the rise of educational toy robots to create more innovative and engaging products for kids.
CategoryLife-Stages
Robotic Learning Apps
LEGO EV3 Programming App Takes the Stage at SXSWedu
Integrating robotics and technology into the classroom to create immersive learning experiences.
CategoryLife-Stages
Informative App-Connected Teddy Bears
Kids Can Get Answers to Their Questions From the Wikibear
The connected toy trend offers opportunities for toy manufacturers to incorporate technology into their products and enhance the overall play experience for children.
CategoryLife-Stages
Chemistry Table-Teaching Apps
Toca Lab Helps Kids Learn the Periodic Table in a Fun Way
The education technology industry stands to benefit from the increasing demand for gamified and interactive learning apps like Toca Labs, particularly in the K-12 space.
CategoryLife-Stages
Kinetic Spelling Games
Spelling Stomp Has Kids Step on an Interactive Mat to Learn Words
Education companies can capitalize on the trend towards more physical and interactive learning experiences
CategoryTech
Multilingual Teaching Toys
'DipDip' is a Plush Panda Capable of Teaching Nine Different Languages
Opportunity for educational toy companies to develop interactive teaching toys that make language learning fun and engaging for children.
CategoryTech
DIY Robotic Spider Kits
This Educational Toy Kit Lets You Build, Learn and Play
The toy industry has opportunities to develop engaging and educational toys that encourage children to explore complex concepts and develop technical skills.
CategoryTech
Talking Galactic Mat Toys
These Talking Planetary Mats Teach Kids Fun Facts About Space
Disruptive innovation opportunity: Incorporate technology and educational content into traditional toys to enhance learning experiences.
CategoryLife-Stages
Multilingual Youth Games
Monki Home Teaches Language for Kids with Familiar Scenarios
This industry has the opportunity to create more interactive language learning programs for children.
