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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,424 more

Immortalizing Technology

Defying ‘disposable' gadgets by prolonging their usefulness

Implications - When consumer budgets are tightened, there’s less money to spend on extraneous gadgets and technology. When a purchase is made, consumers will consider durability and an item’s lifespan far more than ever. Gadgets that seem durable and easy to clean will stand out among a sea of hungry competitors.
5 Featured, 26 Examples:
568,705 Total Clicks
Date Range:
Jan 09 — Mar 09
Consumer Insight Topics:

Featured Examples

play_circle_filled Water-Repelling Swimsuits
Water-Repelling Swimsuits
Sun Dry Swim Bathing Suits Ward Off Wetness
It sounds like an oxymoron: “water-repellent swimsuit.” But it’s for real. The new swimwear line from Sun Dry Swim actually repels water, thanks to its proprietary nanotechnology-enhanced active wear fabric.… MORE
Dishwasher-Safe Gadgets
Dishwasher-Safe Gadgets
Seal Shield Keyboards, Mice and Remotes Are Goof-Proof (CES 2009)
Seal Shield's line of dishwasher-friendly gadgets and computer peripherals featured at CES 2009 is another collection that is long overdue. Not only are all of the products in the Seal Shield line boast… MORE
Blossoming Sunshades
Blossoming Sunshades
StructureLab S1's All-Weather Membrane Beats Sun, Snow & Rain
Sunny weather may not seem like something you would really like protection from, but the StructureLab S1 surely motivates you to indulge yourself to some. The innovative German design boasts a distinctive… MORE
play_circle_filled All-Weather Digital Cameras
All-Weather Digital Cameras
Nikon 'Coolpix eXtreme' Camera Waterproofs In Acute Style
For those prone to adventure but sloppy with their gadgets, Camillo Vanacore suggests the all-weather Nikon Coolpix eXtreme, a waterproof digital camera which protects your unique shots from the unforgiving… MORE
Microfiber Maps
Microfiber Maps
Rand McNally Waterproof 'fabMAP' Doubles as Handkerchief and Screen Cleaner
The advent of GPS has brought the printed map to near extinction, but Rand McNally hopes to revive traditional hand-held navigation with the fabMAP. This map is printed on microfiber, so while it can be… MORE

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