Category
Lifestyle
Assisted Choices
Trend cluster
Category
Ideogram
Obsession
The popularity of emoticon expression expands into retail goods.
3.9
Trend score
Trend
What is the Ideogram Obsession trend?
Ideogram Obsession: In an age of mobile phones and online technology, methods of communication have transformed from verbal interactions to more digital and image-based approaches. Utilizing such things as emoticons, which are symbolic imagery used to express feelings, allow consumers to easily communicate their thoughts or emotions with the use of visual imagery. The popularity of emoticon usage has spilled into both fashion and retail goods, reflecting a need for more instantaneous forms of communication.
Trend themes
Themes within the Ideogram Obsession trend
Three behaviours holding the trend together01
Visual Communication
The popularity of emoticons reflects a need for more instantaneous forms of communication, creating opportunities for businesses to create products that incorporate visual communication.
02
Customization
Interactive and customizable emoticon-related products are in high-demand, creating opportunities for businesses to provide personalized experiences for their customers.
03
Emoticon Branding
The use of designer black and white emoticons by Karl Lagerfeld and emoticons themed around a particular brand, such as in the emotiKARL app, shows that emoticons can be used as a tool for branding and promotion.
Industry implications
What the Ideogram Obsession trend means for industry
Where the trend changes the playbookFor
Technology
Emoticons reflect the modern shift towards digital and image-based communication, creating opportunities for the technology industry to integrate more visual communication into their products.
For
Retail
The popularity of emoticons in fashion and retail goods creates opportunities for businesses to create products that incorporate visual communication and personalization.
For
Food and Beverage
The creation of emoticon-themed food products, such as smiling soup biscuits, demonstrates how companies in the food and beverage industry can incorporate visual communication into their products.
Trend signals
Trend signals for Ideogram Obsession
Trend score 3.9 out of 10, from popularity 58%, activity 51%, freshness 8%.
Popularity58%
Activity51%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Ideogram Obsession trend
6 featured examples from May 4, 2013 to Mar 22, 2014CategorySpecial
Lifesized Emoji Pillows
Now You Can Make Your Sofa Happy with These Emoji Throw Pillows
The home decor industry can tap into the trend by incorporating emoji-themed products into their collections, attracting customers who enjoy adding a touch of playful emotion to t…
CategoryMarketing
Fashion Fanatic Emojis
Karl Lagerfeld Designed a Chic Set of Black and White Emoticons
The fashion industry can leverage unique digital branding opportunities such as emoticons, to engage with younger audiences and extend their brand presence beyond traditional mark…
CategoryArt & Design
Interactive Emoji Cups
The Creative Paper Cups from Up Mug are Both Adorable and Customizable
This product provides disruption to the traditional paper cup industry and offers new opportunities for unique customization of disposable products.
CategoryArt & Design
Feline Emoticon Tees
Turn an Average T-Shirt into a Symbolic Kitty Cat Design with This Tutorial
The fashion and apparel industry can leverage the emoticon fashion trend to create unique and trendy clothing options.
CategoryTech
Emoticon Gadget Wipers
Undust Screen Cleaners are a Cute Way to Clean Dusty Tech
Companies who offer screen-cleaning accessories, like Undust Wipes, have the potential for growth in a market with a large target audience of tech-savvy consumers.
CategoryLifestyle
Smiling Soup Biscuits
These Emoticon Crackers are Packed with Delicous Miso Soup
Miso soup crackers become a potential product and gift innovation in the food and beverage industry.
