Online content & social apps focus on engaging with animals
Implications - Catering to animal lovers and the bond between owners and their pets, social outlets are putting more emphasis on engaging and interacting with those furry friends. While animal videos has long been a go-to online destination, a shift toward more live, on-demand experiences are emerging where platforms like Snapchat are creating a more inclusive experience for pets and their owners. Whether it be creating specific filters or live interactive elements, these online engagements speak to the need to not only entertain consumers, but provide content and experiences that speak to other elements of their life, including furry friends.
Workshop Question — What are the most important things that your consumers prioritize in their day-to-day life? How could you better incorporate that into your products or service?