Just a few months ago, Snapchat introduced Cat Lenses and the ephemeral social media app is now appealing to dog owners and lovers with the all-new Snapchat Dog Lenses. In the same way that platform users are able to animate their own faces with augmented reality accessories and scenery designs thanks to facial recognition technology, these lenses pick up on the unique features of pets.
Some of the whimsical Snapchat Dog Lenses that are available include everything from blue butterflies to pizzas, which have the potential to make it much easier to capture fun photos of a pet. While dogs can certainly be the center of attention with these lenses from Snapchat, there is also the option to take a selfie with pets to unlock funny effects.
Key Themes Behind This Trend
- Pet-interactive Augmented Reality
- Opportunity for businesses to develop augmented reality experiences specifically designed for pets and their owners.
- Social Media Pet Photography
- Opportunity for businesses to provide products and services that enhance the photography experience for pet owners on social media platforms.
- Customizable Pet Accessories
- Opportunity for businesses to create personalized accessories that align with the Snapchat Dog Lenses, allowing pet owners to further express their furry companions' unique features.
Where This Applies
- Augmented Reality
- Opportunity for the augmented reality industry to expand its offerings by targeting the pet market.
- Pet Photography
- Opportunity for the pet photography industry to capitalize on the growing trend of pet owners sharing photos on social media.
- Pet Accessories
- Opportunity for the pet accessories industry to integrate customizable features and designs that complement the Snapchat Dog Lenses.
