Humanizing Tech

Tech brands adopt a softer image for widespread consumer appeal

Implications - In an effort to shed the cold, distinctly corporate image that tech companies are associated with, many brands have turned to marketing efforts that focus on human connection and global wellness. By aligning themselves with charitable initiatives, or introducing marketing campaigns that tap into strong emotional impulses, tech brands ensure they are approachable in the eyes of consumers.
SCORE 4.4
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119,353 Total Clicks
Nov 14 - Oct 15
Mild
TechMarketing
Featured Examples
Eco Branding Initiatives - Apple and The Conservation Fund Team Up to Encourage Sustainability
SCORE 5
Warm 2,763 Clicks Pub: Apr 21, 15
Eco Branding Initiatives
Apple and The Conservation Fund Team Up to Encourage Sustainability
Tech giant Apple recently teamed up with The Conservation Fund in an effort to encourage sustainability and to reduce its overall carbon footprint. The globally recognized brand is no stranger to eco-... [More]
Gaming Console Anniversaries - PlayStation's #20YearsofPlay Campaign Looks Back Fondly
SCORE 4.9
Average 218 Clicks Pub: Oct 7, 15
Gaming Console Anniversaries
PlayStation's #20YearsofPlay Campaign Looks Back Fondly
The #20YearsofPlay campaign launched earlier in 2015 by PlayStation is a nostalgic look back at how the technology has grown and evolved along with us. Kicked off with an emotional commercial, the #... [More]
Revolutionary Music Commercials - The Apple Music Ad Campaign Puts Its App on a Historic Level
SCORE 3
Mild 642 Clicks Pub: Jun 10, 15
Revolutionary Music Commercials
The Apple Music Ad Campaign Puts Its App on a Historic Level
From the invention of audio technology to portable radios and more, the Apple Music ad campaign not only creates a historical timeline for this particular industry, it also places its product on the... [More]
Romantic Interconnected Commercials - This is a Tech Advertising Example for the Internet of Things
SCORE 4.2
Average 722 Clicks Pub: Nov 5, 14
Romantic Interconnected Commercials
This is a Tech Advertising Example for the Internet of Things
This example of tech advertising puts a lovey dovey spin on the Internet of Things. While some people are concerned this the smart home a step towards the eventual robot wars and the downfall of... [More]
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