Category
Art & Design
Oven Aesthetics
Trend cluster
Category
Homespun
Spray
Consumers take a DIY approach to pests and insects.
2.5
Trend score
Trend
What is the Homespun Spray trend?
Homespun Spray: As consumers continue to become more aware of the chemical content in certain products, they turn to custom, homemade alternatives to ensure greater peace of mind. Creating insect repellent and sprays from scratch, consumers are seeking to not only replace chemical-heavy products, but to do so in a way that is cost-effective.
Trend themes
Themes within the Homespun Spray trend
Three behaviours holding the trend together01
DIY Pest Control
Consumers are turning to custom, homemade alternatives to ensure greater peace of mind for pest control in a cost-effective and chemical-free way.
02
All-Natural Insect Repellent
People are increasingly aware of the harmful chemicals they are exposed to and are opting to use all-natural, chemical-free alternatives for insect repellent.
03
Essential Oil Bug Sprays
Essential oils are being used as a base for bug sprays as an alternative to chemical-based products to keep bugs away.
Industry implications
What the Homespun Spray trend means for industry
Where the trend changes the playbookFor
Home and Garden
DIY pest control is a trend that can greatly benefit the Home and Garden industry by providing consumers with a cost-effective and chemical-free alternative.
For
Health and Wellness
All-natural insect repellent and essential oil bug sprays are a growing trend in the Health and Wellness industry as consumers become increasingly aware of the harmful effects of chemicals on their bodies.
For
Personal Care
With the rising demand for all-natural and chemical-free products, the Personal Care industry can benefit from producing and marketing natural insect repellents and essential oil bug sprays.
Trend signals
Trend signals for Homespun Spray
Trend score 2.5 out of 10, from popularity 36%, activity 31%, freshness 8%.
Popularity36%
Activity31%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Evidence
Examples of the Homespun Spray trend
5 featured examples from Jun 12, 2013 to Jul 23, 2015CategoryArt & Design
Homemade Mosquito Repellents
This DIY Bug Repellent is All-Natural and Cost Effective
The personal care products industry can explore incorporating natural ingredients and DIY options for bug repellents.
CategoryTech
DIY Cyborg Bug Kits
The 'RoboRoach' Kit Lets You Enslave a Cockroach Using Neurosurgery
DIY neurosurgery kits could introduce a new way of teaching students about the nervous system and create opportunities for neurologists to perform novel experiments.
CategoryLifestyle
Essential Oil Bug Sprays
This All-Natural Concoction Keeps the Mosquitos at Bay in a Healthy Way
The personal care and beauty industry can capitalize on the trend towards natural insect repellent by developing and marketing natural, essential oil-based products that cater to…
CategoryLifestyle
Chemical-Free Bug Sprays
Saje's Natural Bug Spray Wards Off Mosquitos Safely
Disruptive innovation opportunity for personal care brands to create chemical-free bug sprays that are safe for consumers and the environment.
CategoryArt & Design
Citrus Bug Repellent Candles
These DIY Insect Repellent Candles Will Keep The Mosquitos Away
Incorporate natural bug repellents into the home fragrance industry by creating insect-repellent candles and diffusers.
