Oral care receives a high-tech overhaul for convenient at-home usage
Implications - Seeking to reduce the need for frequent appointments to the doctor or dentist, consumers are turning to products that mimic professional services for a convenient, at-home alternative. Heightening traditional oral care with technology and state-of-the-art tools, consumers are seeking to take a more prominent role in the development of their own health, reflecting a more self-directed approach to well-being.
Trend Themes
-
At-home Medical Services — Consumers are turning to products that mimic professional services for a convenient, at-home alternative.
-
Integration of Technology in Oral Care — Consumers are seeking to take a more prominent role in the development of their own health, reflecting a more self-directed approach to well-being.
-
Reward-based Oral Care Solutions — Smart brushes and dental insurance firms are incentivizing oral hygiene by offering rewards for good brushing habits.
Industry Implications
-
Healthcare Technology — Technology such as oral habit trackers and learning toothbrushes can be applied to other aspects of healthcare.
-
Dental Industry — Oral care kits and sensor-embedded toothbrushes are disrupting the traditional dental industry.
-
Insurance — Reward-based solutions for good oral hygiene can inspire similar rewards programs by other insurance industries.
