Category
Lifestyle
Assisted Choices
Trend cluster
Category
Hobby-Curated
Consumption
Snacks and beverages integrate elements of adjacent hobbies.
4.5
Trend score
Trend
What is the Hobby-Curated Consumption trend?
Hobby-Curated Consumption: Snacks and beverages designed and curated to appeal to consumers' hobbies and psychographic preferences introduce a hyper-targeted approach to the industry. This satisfies the need for products that suit an individual's personal brand. As well, consumers are overcome with choice in the digital age, and are seeking more targeted curation as a result.
Trend themes
Themes within the Hobby-Curated Consumption trend
Three behaviours holding the trend together01
Hobby-Curated Consumption
Consumers are seeking more targeted curation as a result of being overcome with choice in the digital age.
02
Astrology-Inspired Products
Branding and packaging concepts that explore astrology-inspired products.
03
Holistic Wellness Cafes
Health-focused cafes that offer anti-inflammatory menus.
Industry implications
What the Hobby-Curated Consumption trend means for industry
Where the trend changes the playbookFor
Food & Beverage
Expanding the sensory experience of food and beverage by pairing complementary products to specific tastes.
For
Beauty & Personal Care
Innovative beauty products that are intended to be taken internally in place of topical treatments.
For
Health & Wellness
Entrepreneurial approaches to serving health-conscious markets with dietary restrictions.
Workshop question
What is your consumer demographic interested in, and how can you integrate that into your product or marketing efforts?
Trend signals
Trend signals for Hobby-Curated Consumption
Trend score 4.5 out of 10, from popularity 62%, activity 65%, freshness 8%.
Popularity62%
Activity65%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Hobby-Curated Consumption trend
4 featured examples from May 22 to Oct 18, 2017CategoryLifestyle
Holistic Wellness Cafes
Dr Smood's Menu Emphasizes Smart, Dairy-Free Food and Beverages
Innovating the cafe industry by offering holistic wellness-focused menus that cater to the rising demand for healthy, anti-inflammatory, plant-based, and organic options.
CategoryLifestyle
Blooming Beverage Pairings
Curated Combos of Wine and Flowers are Fresh Ways to Serve Spring Meals
Hospitality and event planning industries can leverage curated combinations and sensory pairings to enhance the overall experience for guests.
CategoryLifestyle
Horoscope-Themed Chocolates
These Astrology-Inspired 'Eight Chocolate' Explore Star Signs
The confectionery industry could benefit from incorporating astrology-themed products and personalized packaging.
CategoryLifestyle
Beautifying Rose Beverages
'Rose Diamond' is a Luxe Beauty Beverage Made with Bulgarian Rose Oil
The industry should keep up with the trend and introduce new drinks that provide health benefits and are aesthetically pleasing.
