Hobby-Curated Consumption

Snacks and beverages integrate elements of adjacent hobbies

Implications - Snacks and beverages designed and curated to appeal to consumers' hobbies and psychographic preferences introduce a hyper-targeted approach to the industry. This satisfies the need for products that suit an individual's personal brand. As well, consumers are overcome with choice in the digital age, and are seeking more targeted curation as a result.
SCORE 7.4
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35,491 Total Clicks
May 17 - Nov 17
This Week and Warm
LifestyleFoodLifeDrinking
Featured Examples
Holistic Wellness Cafes - Dr Smood's Menu Emphasizes Smart, Dairy-Free Food and Beverages
SCORE 9
This Year and V. Hot 3,023 Clicks Pub: Jul 5, 17
Holistic Wellness Cafes
Dr Smood's Menu Emphasizes Smart, Dairy-Free Food and Beverages
With rising interests in health and well-being, most cafes offer a few health-focused food and beverage options—but “Smart Food for a Good Mood” makes up the entirety of the offerings... [More]
Blooming Beverage Pairings - Curated Combos of Wine and Flowers are Fresh Ways to Serve Spring Meals
SCORE 7.1
This Year and Warm 876 Clicks Pub: May 22, 17
Blooming Beverage Pairings
Curated Combos of Wine and Flowers are Fresh Ways to Serve Spring Meals
Designing complementary combinations of food and beverage is a conventional practice, but pairing can extend to matching things such as wine and flowers too. For avid hosts, attentive gift givers... [More]
Horoscope-Themed Chocolates - These Astrology-Inspired 'Eight Chocolate' Explore Star Signs
SCORE 5.4
This Year and Warm 728 Clicks Pub: Jun 1, 17
Horoscope-Themed Chocolates
These Astrology-Inspired 'Eight Chocolate' Explore Star Signs
‘Eight Chocolate’ is the name of a branding and packaging concept from Yasmin Essam that explores the astronomical star signs. Rather than boasting packaging that is dark and starry, the... [More]
Beautifying Rose Beverages - 'Rose Diamond' is a Luxe Beauty Beverage Made with Bulgarian Rose Oil
SCORE 5.6
This Quarter and Warm 146 Clicks Pub: Oct 18, 17
Beautifying Rose Beverages
'Rose Diamond' is a Luxe Beauty Beverage Made with Bulgarian Rose Oil
‘Rose Diamond’ is a luxurious new low-calorie beverage that boasts benefits for the skin and digestive system. The lightly pasteurized drink is made with the oil of Bulgarian roses and... [More]
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