Snacks and beverages integrate elements of adjacent hobbies
Implications - Snacks and beverages designed and curated to appeal to consumers' hobbies and psychographic preferences introduce a hyper-targeted approach to the industry. This satisfies the need for products that suit an individual's personal brand. As well, consumers are overcome with choice in the digital age, and are seeking more targeted curation as a result.
Workshop Question - What is your consumer demographic interested in, and how can you integrate that into your product or marketing efforts?
Trend Themes
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Hobby-curated Consumption — Consumers are seeking more targeted curation as a result of being overcome with choice in the digital age.
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Astrology-inspired Products — Branding and packaging concepts that explore astrology-inspired products.
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Holistic Wellness Cafes — Health-focused cafes that offer anti-inflammatory menus.
Industry Implications
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Food & Beverage — Expanding the sensory experience of food and beverage by pairing complementary products to specific tastes.
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Beauty & Personal Care — Innovative beauty products that are intended to be taken internally in place of topical treatments.
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Health & Wellness — Entrepreneurial approaches to serving health-conscious markets with dietary restrictions.
