Category
Tech
Delegated Interfaces
Trend cluster
Category
Health
Coaching
Health organizations offer online forms of care to increase accessibility.
2.9
Trend score
Trend
What is the Health Coaching trend?
Health Coaching: Many health organizations are offering online services to reach consumers who are unable or unwilling to seek in-person care. These services are both approachable and accessible, and serve as an introduction to other medical aids, especially in the arena of mental health. With younger generations being so digitally enmeshed, this shift signifies a natural evolution for the healthcare industry.
Trend themes
Themes within the Health Coaching trend
Three behaviours holding the trend together01
Virtual Health Services
The trend of offering online healthcare services is rapidly expanding as it increases accessibility for patients who cannot visit in-person health facilities. With mental health being a key area, there is a disruptive innovation opportunity to provide approachable and helpful mental health services to young demographic digitally enmeshed.
02
Mobile Therapy Apps
Mental health startups are disrupting traditional land-based therapy by providing counseling services by licensed therapists directly to their smartphones, offering affordability, convenience, and anonymity. Providing users with tools to manage mental health issues makes the scalability of these platforms accessible to many people and presents a disruptive innovation opportunity.
03
Online Wellness Platforms
As wellness is increasingly becoming a lifestyle choice rather than an occasional indulgence, this online trend provides a continuum of resources, from expert coaching to self-paced learning, that is accessible in a flexible manner. Wellness platforms such as oneOeight also offer tools for users to gather and discuss mental health, integrating social and digital spaces, a space with room for potential disruption.
Industry implications
What the Health Coaching trend means for industry
Where the trend changes the playbookFor
Healthcare
Healthcare organizations can leverage the trend of providing virtual health services to expand patient reach, improve care quality and offer increased accessibility at lower costs.
For
Mental Health Startups
Mobile therapy apps are an area of innovation where startups can provide therapy services to a growing number of people who cannot access traditional health services; this market presents opportunities for improved diagnostic and provider selection options.
For
Wellness Industry
As the wellness market is growing rapidly, there is potential for online wellness platforms to offer more tailored solutions to users, disrupting the traditional wellness industry through personalized and community-led services based on users' interests and likings.
Workshop question
How can you create a more accessible platform for your brand, as a way to engage more consumers?
Trend signals
Trend signals for Health Coaching
Trend score 2.9 out of 10, from popularity 47%, activity 33%, freshness 8%.
Popularity47%
Activity33%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Health Coaching trend
4 featured examples from Aug 8 to Oct 21, 2015CategoryTech
Stress Therapy Apps
'Lantern' is a Mental Health Online Platform That Guides Users Through Stress
Opportunity for healthtech startups to develop and provide online platforms for mental health support and therapy.
CategoryTech
Anxiety-Alleviating Apps
This App Makes Mental Health Services More Affordable
Integrating technology into mental health services to provide affordable and accessible solutions.
CategoryLifestyle
Healing Wellness Platforms
Rachel Brathen's 'oneOeight' Will Be an Online Hub for Yoga and Healing
The yoga and fitness industry can benefit from creating online platforms like 'oneOeight' to enhance accessibility to yoga teachings, virtual classes, and expert guidance.
CategoryLifestyle
Text-Based Therapy Services
This Service Helps People in Distress Without Actually Talking to Them
The mental health care treatment industry will face competition from web and mobile platforms that offer alternatives to service delivery.
