Category
Tech
Automated Upkeep
Trend cluster
Category
Collegiate
Couture
Brands glamorize back-to-school clothing and supplies with a grown-up appeal.
3.5
Trend score
Trend
What is the Collegiate Couture trend?
Collegiate Couture: Young consumers are seeking to be perceived as mature, which is being addressed by brands that are tailoring school-oriented products and clothing to be stylish beyond their years. The glamorization of Gen Z and Millennial routine is creating a market demographic more attuned to adult life, and more open to designs and products previously perceived as too adult-oriented.
Trend themes
Themes within the Collegiate Couture trend
Three behaviours holding the trend together01
Glamorization of routine
The glamorization of Gen Z and Millennial routine is creating a market demographic more attuned to adult life.
02
Sophisticated back-to-school products
Brands are tailoring school-oriented products and clothing to be stylish and sophisticated.
03
Celebrity-branded school supplies
Celebrities are teaming up with school supply brands to create celebrity-branded school supplies that appeal to their younger fans.
Industry implications
What the Collegiate Couture trend means for industry
Where the trend changes the playbookFor
Fashion
Fashion brands are catering to younger demographics by creating sophisticated and stylish back-to-school products and clothing.
For
School Supplies
School supply brands are partnering with celebrities to create branded school supplies that appeal to younger consumers.
For
Office Supplies
Office supply brands are creating sophisticated and stylish collections that cater to older students and parents looking to revamp their home office.
Trend signals
Trend signals for Collegiate Couture
Trend score 3.5 out of 10, from popularity 45%, activity 52%, freshness 8%.
Popularity45%
Activity52%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial (not a primary audience)
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Evidence
Examples of the Collegiate Couture trend
6 featured examples from Jul 24, 2014 to Aug 17, 2016CategoryFashion
Back-to-School Fashion Ads
The Latest Zara TRF Fall Campaign is Captured in a Gym Setting
Fashion retailers can incorporate sporty elements, versatile pieces, and showcase activewear in order to align their back-to-school fashion lines with the identified trends and di…
CategoryFashion
Kitschy Back-to-School Editorials
The Teen Vogue Sailor Made Photoshoot Displays Scholastic Looks
Brands can use the back-to-school season to create unique collections that cater to the teenage demographic.
CategoryLife-Stages
Superstar Back-to-School Bundles
Beyonce Teams Up with STATE for a Line of School Supplies
Fashion retailers can explore partnerships with celebrities to create exclusive back-to-school collections and tap into the trend of fashionable school supplies.
CategoryFashion
Graffiti-Inspired Backpacks
This Jansport Backpack Design is Patterned with Street Art
Fashion brands can incorporate graffiti art into their product designs to create unique and fashionable items that stand out in the market.
CategoryFashion
Parisian Pencil Cases
Anthropologie's Parisienne Stationary Accessories are Classically Elegant
Manufacturing companies can invest in branding and design to create products that cater to the trend of fashionable and aesthetically appealing stationery items.
CategoryArt & Design
Celebrity-Branded Office Supplies
Staple's 'Office by Martha Stewart' Line Emphasizes Organization
The office supply industry can capitalize on the trend toward more sophisticated and stylish products that cater to a more adult demographic.
