Kitschy Back-to-School Editorials

The Teen Vogue Sailor Made Photoshoot Displays Scholastic Looks

The Teen Vogue Sailor Made editorial is currently on display as a part of the magazine's August 2014 issue. Model Sailor Brinkley Cook is featured at the center of the photoshoot which displays modern takes on classic back to school looks.

Stylist Stevie Dance mixed up the typical selection of jeans and sweaters. While the staples are perfect for the classroom, he infused the lot with a kitschy feel via animal prints, skirts with elongated zippers and retro athletic apparel.

Make up artist Chiho Omae remained respectful of the young age that the publication caters to. In light of the scholastic motifs at play, she opted for a natural look. Although Cook was well primed for the set, cosmetics remained muted.

Kitschy Back-to-school Fashion
Opportunities for boutique clothing brands to create unique and playful back-to-school collections for teens.
Magazine Styled Fashion Editorials
Opportunities for fashion and lifestyle magazines to showcase unique back-to-school looks and inspire their readers.
Modern Takes on Classic Fashion
Opportunities for fashion designers to experiment with updating classic pieces for a modern audience.

Who This Affects Most

Fashion and Apparel
Brands can use the back-to-school season to create unique collections that cater to the teenage demographic.
Magazine Publishing
Magazines can use editorials like these to attract readers and showcase new fashion trends.
Cosmetics
Opportunities for cosmetics brands to create natural and muted makeup looks that cater to a young demographic.
SCORE
3.0 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America
GENERATION
  • Gen Alpha
  • Millennial
  • Gen X
  • Gen Z (primary audience)
POPULARITY
Popularity 61%
Activity 22%
Freshness 8%