The summer is rounding off (sad, but true), which is why we're seeing a peak in back-to-school editorials that highlight the collegiate lifestyle. Appealing to the student heading back to class and even the average consumer whose nostalgia reaches new highs during this crisp time of year. Okay, so it might not be September just yet, but it'll be here sooner than later and these back-to-school editorials won't seem out of place.
It's interesting to see how brands are playing with the idea of the educational lifestyle and making it into hip and chic. The notions of carefree collegiate days are placed as top priority in these back-to-school editorials that will no doubt have you itching to go shopping for school supplies.
SCORE
5.5 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
- Gen Alpha
- Gen Z (primary audience)
- Millennial (primary audience)
- Gen X (primary audience)
POPULARITY
Popularity 83%
Activity 74%
Freshness 8%
