The Vogue Italia editorial ‘Make Me Up’ is beauty school inspired, and features a funky salon setting. In this glamorous series, photographer Ellen Von Unwerth captures four beauty school bombshells playing with each other’s hair and make up. These stunning ladies give each other makeovers in this cosmetic focused editorial. These shots were done for Vogue’s November beauty supplement issue.
The looks featured in this salon series are a cross between 50’s glam and punk, and the result is bold, feminine and captivating. Some of these ladies sport pink hair, and each of them is wearing dark eye makeup, bold red lipstick shades and blush.
These shots encourage viewers to play around with their own looks this season.
Why This Trend Is Growing
- Beauty School Revival
- Opportunity for beauty schools and cosmetic brands to embrace vintage and punk influences in their products and services.
- Self-makeover Movement
- Opportunity for beauty tech startups to develop AI-powered tools and apps that allow consumers to experiment with different makeup looks and hairstyles.
- Editorial-inspired Campaigns
- Opportunity for beauty brands to collaborate with fashion publications and photographers to create unique editorial-inspired campaigns that showcase their products.
Industries Being Reshaped
- Beauty Schools
- Beauty schools can capitalize on the beauty school revival trend by incorporating vintage and punk influences into their curriculum and training.
- Cosmetic Brands
- Cosmetic brands can tap into the self-makeover movement trend by developing innovative products and tools that allow consumers to experiment with different looks at home.
- Fashion Publications
- Fashion publications can leverage the editorial-inspired campaigns trend by partnering with beauty brands to create visually striking content for their readers.
