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Bored Student Editorials

The School Daze Fashion Story for The Ones 2 Watch is Geek-Chic

— May 15, 2014 — Fashion
Models Almantas Petkunas, Dmitry Brylev and a slew of others star in the 'School Daze' editorial exclusive for web fashion publication, The Ones 2 Watch. The model group is captured by photographer Xi Sinsong's lens while posing amidst a classroom-inspired studio setting.

Channeling a group of rebellious students, the guys pose in academic-inspired fashions and geek-chic eyewear accessories that are hand-picked by stylist Debbie Hsieh. Debbie dresses the models in a range of designer pieces from labels that include Tommy Hillfiger, Sandro and General Idea among others.

The 'School Daze' editorial for The Ones 2 Watch features bored model subjects who appear in a daze while in the classroom. The geek-chic guys sport the latest in collegiate menswear pieces that are both preppy and athletic-inspired.
Trend Themes
1. Geek-chic Fashion - Opportunity for designers to create academic and preppy athletic inspired looks that can appeal to a younger demographic.
2. Classroom-inspired Settings - Opportunity for event planners and photographers to create unique and immersive experiences by transforming spaces into academic settings.
3. Rebellious Youth Trend - Opportunity for marketers to target younger demographics with products and campaigns that tap into the current trend of youthful rebellion against traditional institutions.
Industry Implications
1. Fashion Industry - Leaders in the fashion industry can capitalize on the geek-chic trend by designing relevant lines that appeal to younger consumers.
2. Event Planning Industry - Event planners can create immersive environments for clients by transforming spaces into academic settings inspired by the classroom.
3. Marketing Industry - Marketers can create campaigns targeting the younger generation by tapping into the current trend of youthful rebellion against traditional institutions.
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