Photographer Maria Jose Castillo Perez captures the "Downtown Girl" editorial exclusive for Canadian fashion publication Kenton magazine. The image series embodies the essence of its name and showcases a range of youthful wardrobe picks that are styled by Laura Marti.
Laura dresses model Paulina L in a range of young and urban looks from labels that include Levi’s, Zara and Topshop among others. Paulina wears graphic sweater and denim cutoff ensembles that are paired with kneesocks and sneaker flats.
The model's schoolgirl-inspired look is enhanced by makeup artist Carla Costa who pairs dark smoky eye looks with vibrant red lipstick hues. Whether highlighting 90s inspired pieces or remixing minimalist staples, the Kenton magazine's "Downtown Girl" image series embodies an effortlessly cool air.
What Makes This Trend Stand Out
- Youthful Fashion
- Disruptive innovation opportunity: Create a clothing line that combines youthful aesthetics with sustainable and eco-friendly materials.
- Urban Streetwear
- Disruptive innovation opportunity: Develop a streetwear brand that fuses urban fashion with high-end luxury elements for a unique and elevated style.
- 90s Inspired Fashion
- Disruptive innovation opportunity: Launch a fashion subscription service that curates monthly boxes filled with 90s inspired clothing and accessories for nostalgic fashion enthusiasts.
Sectors Adopting This
- Fashion Retail
- Disruptive innovation opportunity: Implement augmented reality technology in physical stores to enhance the shopping experience by allowing customers to virtually try on clothes before making a purchase.
- Cosmetics
- Disruptive innovation opportunity: Develop a makeup line specifically tailored to the schoolgirl-inspired look, offering products and tutorials that recreate the youthful and edgy style.
- Fashion Media
- Disruptive innovation opportunity: Create an online platform that combines fashion magazines, blogs, and social media to provide a comprehensive and interactive fashion experience tailored to the needs of young consumers.
