The Prepped CR Fashion Book editorial may have a studious campus feel, but it's definitely far from being uptight and boring.
Shot by photographer Mathieu César, the photo shoot features models Manon Leloup and Maria Loks as they traipse around cobblestone walkways and pose in front of brick buildings. Dressed in fitted blazers, school girl skirts and knee-high socks, the girls may look like they're ready for some serious studying, but are actually in the mood for some rebellious behaviour like smoking on school property and even seductively locking lips between classes. Most of the images appear in black and white to complete the classic collegiate feel of the editorial.
Check out the Prepped CR Fashion Book photo series to see how a clean and smart look can also mean sexy and daring.
What Makes This Trend Stand Out
- Rebellious Campus Fashion
- Disruptive innovation opportunity: Creating edgy and provocative fashion lines that combine elements of traditional campus attire with rebellious and daring styles.
- Classic Collegiate Aesthetics
- Disruptive innovation opportunity: Developing modern interpretations of classic collegiate fashion that appeal to a wider audience and incorporate bold and unconventional elements.
- Smoking-inspired Fashion
- Disruptive innovation opportunity: Designing clothing and accessories inspired by smoking culture, capturing the edginess and rebelliousness associated with it while promoting a smoke-free lifestyle.
Sectors Adopting This
- Fashion Apparel
- Disruptive innovation opportunity: Leveraging provocative and daring designs to cater to a younger demographic seeking unconventional fashion choices.
- Photography
- Disruptive innovation opportunity: Exploring unconventional photography techniques and concepts that challenge traditional ideals of beauty and capture provocative and rebellious narratives.
- Youth Marketing
- Disruptive innovation opportunity: Developing marketing strategies that tap into the desire of young consumers to rebel against norms and showcasing products and experiences that reflect this rebellious attitude.
