The Glamour UK Come As You Are editorial updates the classic take on 1990s grunge. Stylist Ye Young Kim did so with the help of model Maggie Maurer who posed in ripped black tights and varying takes on plaid, each one resonating with iconic bands and retro motifs.
In addition to the retro themes stemming from old school grunge looks, Kim also made use of revered 1960s apparel. This was seen in athletic varsity jackets, mimicking in large part the costumes from the decade's most iconic films such as Grease.
Modern twists were at the same time present in Come As You Are. Whether seen in metallic tinfoil capes or shimmering button up jackets, there is a certainly a merger of old with new.
Key Themes Behind This Trend
- Retro Grunge
- The mismatched grunge editorials present an opportunity for disruptive innovation by incorporating vintage grunge elements with modern twists.
- Iconic Band Fashion
- The Come As You Are photoshoot highlights the potential for disruptive innovation in the fashion industry by creating clothing inspired by iconic bands.
- Vintage Athletic Wear
- The use of 1960s athletic varsity jackets in the editorial suggests a disruptive innovation opportunity for the sportswear industry by reimagining retro designs.
Where This Applies
- Fashion
- The retro grunge trend showcased in the editorial presents disruptive innovation opportunities for the fashion industry.
- Music Merchandise
- The iconic band fashion trend seen in the photoshoot offers innovative opportunities for the music merchandise industry to create clothing lines inspired by legendary bands.
- Sportswear
- The vintage athletic wear featured in the editorial presents disruptive innovation opportunities for the sportswear industry to incorporate retro styles into their designs.
