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Chic Collegiate Covers

The Manuscript Magazine Class of 2013 Editorial is Academically Elegant

— December 15, 2012 — Fashion
The Manuscript Magazine Class of 2013 cover story celebrates the publication's first birthday. Highlighting an academic aesthetic, this chic collegiate editorial is captured by the lens of photographer Georges Antoni.

Georges captures 12 of Australia's most talented emerging actors from its film and theatre scene as they pose in a high school gym setting. The guys are outfitted by stylist Jolyon Mason, sporting effortlessly cool tees, athletic tanks, tailored suits and color-blocked shirts while holding the most stoic of poses.

Resembling a nostalgic school picture, the Manuscript Magazine Class of 2013 cover story celebrates one year of the edgy publication while shining a spotlight on some of Australia's top emerging talent. From its stoic subjects to its clever visual concept, this unexpected editorial turns actors into models.
Trend Themes
1. Academic Aesthetic - Disruptive innovation opportunity: Develop a fashion line inspired by nostalgic school pictures, capturing the academic aesthetic.
2. Effortlessly Cool - Disruptive innovation opportunity: Create a clothing brand that offers effortlessly cool tees, tanks, and tailored suits.
3. Clever Visual Concept - Disruptive innovation opportunity: Launch a photography studio that specializes in capturing visually clever concepts for editorial and advertising campaigns.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Use the academic aesthetic and effortlessly cool style to disrupt the fashion industry.
2. Photography - Disruptive innovation opportunity: Introduce a new photography technique or service that incorporates clever visual concepts.
3. Entertainment - Disruptive innovation opportunity: Develop a platform or agency that connects emerging talent in the film and theater industry with opportunities for exposure and career growth.
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